For Immediate Release
Demand Study Discovers a Potential of 10$ Billion in Unrealized Aftermarket Car Repairs

2010-06-16, Ottawa – A number of car owners across Canada are delaying essential car maintenance and repairs, or simply not performing any at all. In an effort to estimate the potential market demand that could be available in Canada, DesRosiers Automotive Consultants (DAC) was commissioned to prepare the “Hidden Potential Unmasked – The Canadian Automotive Aftermarket Demand Study”.

The ultimate goal of this report was to estimate the degree to which vehicles are being properly maintained.  The report, based on service manual recommendations, estimated that the true industry potential demand is at $28 billion, while actual services performed amount to only $18 billion. This significant difference of $10 billion indicates the staggering degree of opportunity that is being missed when customers bring their cars in for servicing.

AIA is giving its members access to the full report in order to help them understand the benefits of promoting aftermarket repair and maintenance. Proactive service behavior can be profitable to the industry, the environment and can also contribute to a safer, more reliable vehicle for the driving public.

AIA Canada encourages members to take the opportunity to view the Demand Study video.  This video offers members a brief overview outlining the report’s findings and how you can take advantage of the information that is contained in the report to grow your business from within.

AIA members can download a copy of the full report from the AIA website.  Please note that you must be registered and logged in to access the report. If you wish to register for the AIA member website access, please click here.

About AIA Canada
The Automotive Industries Association of Canada (AIA) is a national trade association representing the automotive aftermarket industry in Canada. The aftermarket is an $18 billion industry that employs more than 410,700 people. The industry is composed of companies that manufacture, distribute and install automotive replacement parts, accessories, tools, and equipment. AIA represents manufacturers, re-builders, manufacturers agents, warehouse distributors, national distributors, buying groups, wholesalers, machine shops, retailers, and through its councils, the interests of collision repair shops and automotive service and repair outlets. AIA's mandate is to promote, educate and represent members in all areas that impact the growth and prosperity of the industry.

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For more information, please contact:
Patty Kettles
Manager, Marketing and Communications
AIA Canada
1272 Wellington Street West
Ottawa, ON  K1Y 3A7
800-808-2920, ext 221
Patty.kettles@aiacanada.com