Canadian Automotive Institute at Georgian – Student Aftermarket Day Success!
On Nov.15 2011, one hundred fifty Georgian College Canadian Automotive Institute students participated in a day of networking, panel discussions, and presentations with industry leaders from the Canadian automotive aftermarket at the Holiday Inn, Barrie. For many students this was their first formal networking opportunity with a very large sector of the automotive industry – the aftermarket. The widespread and diverse aftermarket industry sponsors at the event included; Affinia, CARQUEST, Gates, MSC, Dayco, NGK/NTK, NAPA, Tenneco, Blue Streak, Delphi, Federal Mogul, Bosch, Ideal Supply, Mister Transmission, OK Tire, Uni-Select, Petro Canada, Canadian Tire, Valvoline, KalTire, Fram Group, Grote, SS&M, Shell Lubricants, and Wakefield.
The day was not just about networking with industry! For some students there were grades of up to 20% attached to specific projects in the aftermarket industry. As well, three groups of students, chosen by their peers, presented to the audience key topics that are evident in the automotive aftermarket industry. Topics included a “Improving Human Resources” by using Social Capital Partners, “Aftermarket Solutions for electric cars”, and “Marketing and Brand Positioning in the Automotive Aftermarket” with a focus on social media networks and the importance of target marketing to women. A top team was chosen and will present at a large aftermarket industry event in the New Year.
Fourteen students, pictured above with Georgian College professor Danica Kelso and AIA Canada President Marc Brazeau, received their certificates of completion for one semester of training with industry leader Bob Greenwood's Automotive Aftermarket E-Learning Centre online training course. A proud moment for their accomplishments!
Industry support like the one the Canadian Automotive Institute has with AIA Canada is imperative to the success of the Automotive Business diploma and Bachelor of Business Automotive Management degree at Georgian College. And the students love the opportunity to network with potential employers and alumni who are so passionate about the industry. And the best part – AIA Canada had a draw for two Apple IPADS, and a handful of IPODS to deserving students who showed up and participated. Now that is a great day at school! For more information on the automotive business programs at Georgian College please visit www.thecai.ca.
Prepared by Jennifer Sheremeto of Georgian College