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Industry Promotes Car Care to help Province Improve Economy, Safety and Environment

March 5, 2012 - Toronto, ON – Members of the Automotive Industries Association (AIA) of Canada will be at Queen’s Park on March 5 and 6 to grow the dialogue on the economic, environmental and safety benefits of regular vehicle maintenance and repair.

“Much like Canada’s health care system, our automotive industry is being challenged by the fact that we have an aging vehicle fleet that requires professional care and maintenance to remain viable and safe,” said Marc Brazeau, President, AIA Canada.

From 2005 to 2010, vehicles on Canadian roads aged six to 12 increased by 2.0 million units, reaching 9.2 million registrations. Share of the total fleet rose from 38.3% to 41.8%.1  Many of these drivers are delaying essential vehicle maintenance and repairs, or simply not performing any at all despite economic, environmental and safety detriments, according to the 2011 Canadian Automotive Demand Study, produced by AIA in cooperation with DesRosiers Automotive Consultants.

The study estimates that the true industry potential demand for maintenance and repairs is $30.40 billion, while actual services performed amount to only $18.49 billion.

“There is significant additional opportunity each time a customer brings in their vehicle for servicing, and if attained, the benefits would echo through each layer of the automotive aftermarket supply chain,” said Brazeau. “If all Canadians were to practice the repair and maintenance habits of the most diligent vehicle maintainers, an additional $11.91 billion would flow into all levels of the supply chain, from the shop to the manufacturer.”

To educate Ontarians on the many benefits of regular vehicle maintenance, AIA Canada launched its successful ‘Be Car Care Aware’ campaign. The campaign has been built around three key pillars, including vehicle dependability and safety, protecting the environment and enhancing and maintaining vehicle value.

“Our goal is to spread the message that ongoing repairs and maintenance are actually significantly less costly than one-off or emergency repairs, among many other benefits,” said Brazeau. “We have a great track record of working in partnership with the Ontario government and look forward to continuing to do so in the future.”

Keeping Ontario motorists safe is a top priority of the government.

“Ontario has some of the safest roads in North America, and the Automotive Industries Association is helping keep them that way through the ‘Be Car Care Aware’ campaign.  I believe well-maintained cars are safer, and better car care will benefit motorists, pedestrians, and cyclists. Regularly serviced cars are more efficient and minimize wasted fuel, helping preserve our environment,” said Donna Cansfield, Parliamentary Assistant to the Minister of Economic Development and Innovation.

AIA is a national trade association representing the automotive aftermarket industry in Canada; an $18.7 billion industry that employs more than 420,200 people. The industry is made up of companies that manufacture, distribute and install automotive replacement parts, accessories, tools, and equipment.

1.Source: DesRosiers Automotive Consultants Inc. and Registration Data © R.L. Polk & Company, 2010 data released 2011.

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For more information, please contact:
Kina Leclair
Senior Communications Coordinator
1-800-808-2920 ext. 233

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