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AUTOMOTIVE INDUSTRIES ASSOCIATION OF CANADA

Member Advisory
Revised Version of the Outlook Study Now Available!

February 13, 2013 - All members should note that Section 2.11 of AIA’s 2012 Outlook Study has been updated.  When first released, the Outlook Study indicated that the average age of light vehicles in the Canadian fleet was 8.54 years. Since its release, however, DesRosiers Automotive Consultants Inc. (DAC) has used greater data availability to update the average age of light vehicles in Canada to 9.26 years.

As indicated in a memo from DAC, the methodology formerly used to calculate the average age of light vehicles in Canada assigned a value of 16 to all vehicles over the age of 16 years. This was done because originally the R.L. Polk & Co. data used by DAC grouped together all vehicles over the age of 16 into one age category.

In the new calculation, more detailed Polk data on discreet vehicle ages back to the 1981 model year has been used, which allowed DAC to recalculate the average age of vehicles with more accurate results. Given that this new way of calculating the average age of Canadian light vehicles better reflects the Canadian vehicle landscape, the new methodology will be used for all studies going forward.

Despite this change in methodology and in the average age of Canadian vehicles, it should be noted that the trends and conclusions drawn from the data sets remain the same. Though the value of the average age has increased, the overall trend of increasing vehicle ages has not changed. Nevertheless, AIA members are encouraged to visit AIA’s website to download the latest version of the Outlook Study.

Should you have any questions or concerns, please do not hesitate to contact Jason Kerr.

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