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AUTOMOTIVE INDUSTRIES ASSOCIATION OF CANADA
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AIA 11th Annual Aftermarket Forum  
November 30, 2006
7:30 AM - 5:00 PM


This year's Annual Aftermarket Forum, "The Journey to 2010" was held on November 30, 2006 at the DoubleTree International Plaza Hotel in Toronto, Ontario.

This year's speakers included:

  • Dean Mullett, CA, CIP Partner, PriceWaterhouseCoopers;
  • Charles Schade, Senior Director, J.D. Power & Associates;
  • John Cochrane, President, Cochrane Automotive;
  • Wm. "Mac" McGovern, Director of Training and Marketing, KYB America LLC; and
  • Michael Vaughan, Car/Business, CTV Network.

Click here to view the Speaker Presentations.

Click here to meet the Forum panelists and moderators
.

Click here to view the 2006 List of Registrants.


Program at a Glance

8:30-8:45 a.m. Welcome
8:30-9:45

Opening Keynote: It's a Jungle Out There! How Will You Survive and Prosper in the Future?
Dean Mullett, CA, CIP Partner, PriceWaterhouseCoopers

What are the key industry issues and what will happen to our industry if they are not affectively addressed? Have other industries dealt with similar obstacles and, if so, how did they approach the solution? Hear from a leading industry analyst on where we are going and what we need to do to ensure a strong vibrant aftermarket.

Dean is well known in the financial community and various Industrial Product and Automotive sectors. He is a frequent contributor to the Globe and Mail, ROBtv, the National Post, and Strategy Magazine. He is also a Board member with the Yves Landry Foundation for Technological Excellence and Skills Training. Dean led PwC's groundbreaking 2006 1st Annual Canadian Automotive Summit involving the CEOs of Canada's major Automotive OEMs, Tier 1 parts manufacturers and automotive retailers. Most recently, Dean participated in an Industry Canada sponsored trade mission to China with 15 Canadian manufacturers and a PwC trade mission to Austria and Slovakia. Dean has been with PwC for more than 15 years and has 13 years of transaction advisory and strategic planning experience.

 

9:45-10:15 Refreshment Break

10:15-11:45

From Issue to Solution - Discussions with the Aftermarket Panel
Moderators: Dennis DesRosiers and Bob Greenwood

In a new 'rapid fire' format, Dennis and Bob will interview each panelist individually to gain their insights into the issues raised in the opening keynote address. Join the following industry leaders as they give their perspective on the path forward:

Rick Decher (Blue Streak-Hygrade Motor Products); Andrew Davies (Canadian Tire Corporation); Michael Cardone (Cardone Industries Inc.); Dave Meunier (TACT - Total Automotive Consulting & Training Inc.); Doug Moody (Active Green + Ross); and Mark Mandel (Base Automotive Warehousing Ltd.).

11:45-1:45

Lunch, AIA Annual General Meeting & Networking Opportunities

 

1:45-2:30

The Changing Powertrain Landscape...Are You Ready?
Charles Schade, Senior Director, J.D. Power & Associates

Charles' role at J.D. Power and Associates is to manage the syndicated research programs in Canada. This includes the automotive programs that J.D. Power and Associates are known for but also a portfolio of new products in the Financial and Telecom markets. Charles joined the organization in September 2005 and helped launch the Canadian Mobile Customer Satisfaction and Market Pulse Study in November. He has since also launched Investor Satisfaction and Retail Banking Satisfaction in Canada.Charles has worked in the Syndicated Research business for over 27 years, formally President of NPD Canada working at NPD for 10 years, and prior to that ISL International Surveys where he was recruited to Canada and rose through the ranks to Senior Vice President and Partner over the period of 13 years.Charles has worked extensively in the Food, Foodservice, Automotive, Apparel, Financial, and the Consumer Electronics industries from a syndicated solutions provider perspective and has considerable experience in helping clients make better business decisions.

 

2:30-3:00

Vehicle Repair – Barriers and Solutions
John Cochrane, 2007 Chair AIA Canada

The vehicle repair industry is changing rapidly with the constant introduction of new technologies. The vehicles themselves, the tools and information required to keep them operating at peak performance must therefore be frequently updated. Cochrane Automotive is a leading edge service and repair facility in Toronto and John Cochrane will provide you with insights impacting business and on roadblocks as ASPs try to remain current and the impacts those challenges are having on the aftermarket.

John Cochrane is the owner and President of Cochrane Automotive, a company in business since 1976. Cochrane Automotive distributes automotive name brand parts and equipment for AC Delco (the parts arm of General Motors) and other major suppliers to the wholesale and retail trade. Mr. Cochrane, the 2007 Chair of AIA Canada, owns and operates Cochrane Training Services in Toronto, a company which focuses on updating and retraining licensed automotive technicians in the latest technology on today's high-tech complex computerized vehicles. This specialized training is primarily directed to Cochrane's wholesale parts' customers.

3:00-3:30 Refreshment Break

3:30-4:15

Underperformed Maintenance - Tomorrow's Profit Center
Wm. "Mac" McGovern, Director of Training and Marketing, KYB America LLC

Adapt or perish? They are referred to as service providers but most still act like they are repair shops. In an era of dwindling repair opportunities and fluctuating car counts, becoming pro active and selling the need and benefits of maintenance is essential. The aftermarket has an opportunity to help the service provider recognize their potential and become prepared to sell maintenance parts. Mac is going to help us understand their conditions, needs and what it may take to help them develop the ability to create or regain maintenance market share.
Mac's role with KYB America LLC is to develop and implement programs, training and marketing materials that help service providers sell shocks and struts. Mac owned an independent service center himself for 30 years. During that time, he became an AMI-accredited seminar instructor, served as an aftermarket program group national advisory board member and service center mentor, a distribution and vendor consultant and speaker, was president of a certified service center council and held positions with IL-ASA and AMRA.

 

4:15-5:00

The Innovation Dilemma
Michael Vaughan, Car/Business, CTV Network

It's not only early-stage companies that live or die on innovation. Innovation success and failure in the automotive industry has multi-billion dollar consequences. Michael Vaughan tells the colourful stories of the car industry's greatest achievements and biggest blunders. This is a highly visual presentation with large screen video support throughout which shows the hits and the flops, the home-runs and the fiascoes in the world's largest and most exciting industry. The presentation covers the big picture from high-compression to hybrids, from platform-sharing to investors despairing and later focuses on the 2006 model year to identify the most outstanding innovations and the likeliest washouts on the market today. Early-stage business will enjoy learning that the Innovation Dilemma is not theirs alone.

Former host of Report on Business Television's daily business talk show, Michael Vaughan is now partnering with Jeremy Cato and achieving great success for the second year with the television series Car/Business. It's on the full CTV Network every Saturday and is also broadcast in primetime on Report on Business Television. Their newspaper columns appear every Thursday in The Globe and Mail Wheels Section.




For the complete program and registration form, click here to download the PDF


Click here to download the latest version of Adobe Acrobat reader.



Click here to register online.


Thank you to the following sponsors of the 11th Annual Aftermarket Forum:


Location: Doubletree International Plaza Hotel
City: Toronto , ON , Canada
Contact Info
Contact: Deborah Moynes-Keshen
Email: deborah.moynes-keshen@aiacanada.com
Phone: 800 808 2920 ext 223

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