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2013 Ontario Automotive Service Providers Forum  
March 27, 2013
12:00 PM - 7:00 PM

Sessions & Speakers | Schedule | Registration | Hotel | Event Sponsors

Today’s shop owners and managers are stretched to the limit with both time and resources, but for those looking for the ideal opportunity to invest in their future – the Automotive Service Providers Forum is it!  The Automotive Service Providers Forum is your chance to hear from your industry peers and aftermarket leaders who will provide you with the practical advice needed to increase your shop’s profitability. Featuring a new format this year, this value-filled afternoon of learning from leading industry experts is an investment in the future of your business.  The Automotive Service Providers Forum, taking place on March 27, 2013 at the International Centre in Mississauga, is a not to be missed event.

Expanded Trade Show!
This year’s Forum will have an enhanced trade show component. Attendees will have the opportunity to meet with exhibitors who will be featuring the newest equipment, tools and shop management programs. One lucky attendee will have the opportunity to win a $1,000 credit towards tools, equipment or services from the exhibitor of their choice.  The draw will be made on site.


CASIS – Why it Matters – Jason Kerr, Manager, Policy & Communications, AIA Canada
The Canadian Automotive Service Information Standard (CASIS), also known as the Right to Repair effort, provides a framework for Canadian automobile manufacturers to share their service and repair information with the automotive aftermarket industry on a level equivalent to that of their authorized dealers. It ensures access by the aftermarket to manufacturer specialized tools and information as well as security-related information through the Vehicle Security Professional Program (VSP). This session will provide attendees with an update on the CASIS program, highlighting the importance of CASIS and plans for 2013.

Jason is the Manager, Policy & Communications at the Automotive Industries Association (AIA) of Canada, a national trade association representing the automotive aftermarket industry in Canada.  Jason is responsible for the Association's government relations, policy and communications.

The Car of Tomorrow – James Shields, Canadian Technical Training Manager
Step into the new-car showroom of tomorrow… with the rapid advances in automotive materials, technology and telematics, how shops service and repair these vehicles will not be an easy task.  This session will focus on what all this new technology means to the aftermarket, including the opportunities and challenges, and how it will impact the automotive aftermarket repair and service industry.

James is a Class 1 Licensed Technician with tremendous diagnostic experience. Previously a member the CARQUEST Tech-Net hotline, James has been a trainer with the CARQUEST Technical Institute (CTI) since 2004 and takes care of regions in both Quebec and Ontario. CTI’s mission is to offer world-class training for professional technicians and automotive service facility owners and manager.  James also assists in the development and translation of the courses.

The World of the Service Dealer – Charles Seguin, President of Seguin Advisory Services
In days gone by, the service department of the OE dealership was the back shop.  Now they are the backbone of the business.  Leading auto analyst and President of Seguin Advisory Services, Charles Seguin will reveal how OE service departments have increased their profits, what the issues dealers face every day are and how the service departments are being used to retain customers.

Charles (Chuck) has been involved in the automotive industry specializing in automotive retail and distribution for over 23 years. Originally focused on financial reporting and tax compliance and planning for auto retailers, his experiences expanded to cover auto retail consulting assignments right across North America as well as Europe, Australia and South America. This exposure has provided Chuck with many unique insights. While with PricewaterhouseCoopers, Chuck held the positions of Canadian Automotive Retail Leader, North American Automotive Retail Leader and finally Global Automotive Retail Leader as CEO of the Autofacts Retailer Capabilities Division.

Along with DesRosiers Automotive Consultants, Chuck designed and implemented the annual Trendsetter Survey series focusing in on the issues of prime importance to Canadian automotive retailers as published annually in the CADA Year in Review. He is also a regular contributor to Canadian Auto Dealer Magazine and a regular speaker at industry events. Chuck developed and taught an online marketing course at The Canadian Automotive Institute at Georgian College and has researched and spoken to various internal think tank programs. 

PRESENTATIONS – The Secrets of a Shop’s Success
Throughout the Forum you will hear presentations from four local successful shop owners.  Find out how they recruit and train staff, hear their personal tips on marketing, customer management and retention, succession planning and more. Learn from your peers about their experiences and their successes!

Closing Speaker – Michael “Pinball” Clemens – CFL Legend and Toronto Argonauts Vice-Chairman
Renowned as one of pro football's most electrifying players, Toronto Argonauts running back Michael "Pinball" Clemons was the CFL's all-time all purpose yardage leader. However, it is his exceptional character, in addition to his outstanding athletic ability, that has made him the remarkable fan favourite throughout Canada. Pinball’s presentations are at once captivating and empowering, and clearly demonstrate the capabilities of teamwork. Pinball inspires his audiences by illustrating what is possible and what it means to beat the odds.

Pinball’s tireless community involvement and participation in countless charitable causes exemplify the qualities he possesses, which are so rarely found in today's professional athletes. He has used his superb leadership and communication skills in his former roles of Coach, President and CEO of the Toronto Argonauts - and now as the vice-chairman of the franchise. In 2001, Clemons was honoured with the Order of Ontario, and he was inducted into the Canadian Football Hall of Fame in 2008.

Michael founded and heads the Michael "Pinball" Clemons Foundation, committed to providing the resources to quicken education and build character among youth through projects around the globe.


12:00 pm – 1:00 pm
Trade Show
1:00 pm – 1:15 pm Opening and Welcome Remarks
1:15 pm – 1:30 pm CASIS Presentation – Jason Kerr
1:30 pm – 1:45 pm Shop Presentation #1 – Alan Beech (Beech Motorworks)
1:45 pm – 2:45 pm The Car of Tomorrow – James Shields
2:45 pm – 3:00 pm Shop Presentation #2 – Roy Hinbest (Roy's Service Centre)
3:00 pm – 3:30 pm Coffee Break / Trade Show
3:30 pm – 3:45 pm Shop Presentation #3 – John Edelman (Haldiman Motors)
3:45 pm – 4:45 pm The World of the Service Dealer – Charles Seguin
4:45 pm – 5:00 pm Shop Presentation #4 – Leroy Martin (Leroy's Auto Care)
5:00 pm – 5:30 pm Trade Show
5:30 pm – 6:45 pm Dinner & Closing Speaker – Michael “Pinball” Clemens


Cost:  $199 plus tax (per person).
Registration is easy!  Register online today or download the registration form, complete and fax back to 613-728-6021.

All cancellations must be sent in writing to AIA Canada. Full refund less $40 administration fee will be made for cancellations received on or before February 28, 2013.  No cancellations will be refunded after this date.

Hilton Toronto Airport Hotel & Suites
5875 Airport Road,
Mississauga, Ontario, L4V 1N1
TEL: 1-905-677-9900

AIA Canada has negotiated a special rate for 2013 Ontario Forum participants: $115 (single/double). All guests must make their own reservations directly with the Hilton on an individual basis, identifying themselves as a member of AIA Canada. Reservations can be made directly with the hotel by calling 905-677-9900 and reservations must be received at the hotel by February 22, 2013.




























Location: International Centre, 6900 Airport Road
City: Toronto , Ontario , Canada
Contact Info
Contact: Katie Lemenchick
Phone: 800-808-2920 X230




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