Events Archive

SEMA WEBINAR: The Growing Diversity of the Light-Truck Market, powered by TORA

May 11, 2021

11:00 AM - 12:00 PM PDT

Sales of light trucks have skyrocketed over the last 15 years, according to new research conducted by the Specialty Equipment Market Association (SEMA). While sales of traditional cars aren’t going away, the U.S. vehicle landscape continues to shift from passenger cars to light trucks, making it important for industry members to stay informed on current and future opportunities light trucks present and the implications for the automotive aftermarket.

During this live webinar, the SEMA Market Research team will present new research on the vehicle landscape and trends facing the market for pickups, SUVs, CUVs, and vans. Attendees will receive important information needed to understand the market that will help them make more informed, strategic business decisions.

Key takeaways will include:

· An overview of the light truck vehicle landscape and projections for the future
· Detailed analyses and forecasts of main truck segments
· New vehicle trends and shifts in niches like overlanding, off-road, and diesel


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