Events Archive

SEMA WEBINAR: More than just Jeeping: Other ways people go Off-road, powered by TORA

May 20, 2021

1:00 PM - 2:00 PM PDT

While Jeeps continue to dominate the off-road market, the growing popularity of overlanding and related outdoor activities represents a huge opportunity for companies to expand their selection and grow their businesses. Find out how you can capitalize on the growing interest in the outdoor and backcountry lifestyle by taking part in this webinar presented by the SEMA Truck and Off-Road Alliance (TORA).

Participants will learn about the evolving landscape of the off-road market, the different ways people are going off road, and what related products businesses may want to consider to increase sales. From rooftop tents and camping accessories, you’ll learn how expanding beyond hardcore “wheelers” can result in increased sales.

Moderator: Troy Wirtz, Director of Aftermarket Sales, Dee Zee, Inc.

Speaker: Andy Lilienthal, Strategic Communications Manager, Warn Industries, Inc.

Format: Live Presentation with Q&A to follow


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