Events Archive

SEMA WEBINAR: Pricing Policies 101: The Truth About Pricing Policies (Part One)

August 11, 2021

11:00 AM - 12:00 PM PDT

Manufacturers and sole-exclusive distributors invest considerable time, money, and effort to bring products to market and establish brand awareness. The investment takes an incredible amount of energy and resources, which can easily be eroded when resellers undercut pricing.

Manufacturers can find out if a pricing policy is right for their brands, as Rich Barsamian, Vice President of Sales & Marketing of Advanced Clutch Technology, explains the basics of pricing policies, why pricing policies are valuable for branding, and tips for getting started. Key discussion topics include:

  • What exactly is a Pricing Policy?
  • Is a Pricing Policy Legal?
  • How Does a Pricing Policy Help My Business?

Barsamian will share what he has learned from more than 10 years of experience, writing, implementing and executing pricing policies in the automotive aftermarket and participate in a live Q&A with session attendees.


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