Events Archive

SEMA WEBINAR: Pricing Policies 301: Why Isn’t My Pricing Policy Working? (Part Three)

August 25, 2021

11:00 AM - 11:00 AM PDT

You know what a pricing policy is and that it can protect your brand – so what do you do next?

During Parts Two and Three of the SEMA Pricing Policy webinar series, manufacturers and sole-exclusive distributors will learn how to implement a pricing policy that works. Participants will be guided through a step-by-step approach on how to develop a pricing policy and discover common mistakes to avoid.

While Part Two focuses on what the most effective pricing policy is, what to do when your biggest customer breaks the policy, and how a pricing policy increases sales, Part Three will cover how long it takes to see results, why only some resellers follow a pricing policy, and what KPI’s to measure.

As live webinars, participants will engage through a Live Q&A with Rich Barsamian of Advanced Clutch Technology, who has over 10 years of experience writing, implementing and executing pricing policies in the automotive aftermarket.

Don’t miss your chance to get industry-specific solutions to common pricing policy challenges, and get started on implementing a pricing policy that will work for your company. Register today.


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