As the world becomes more digital, ecommerce grows, omnichannel expands, and transparency increases, balancing the pricing structure against channel profitability and growth objectives is a growing challenge. For aftermarket suppliers who sell into a multitude of channels, including OEM production, OEM aftersales, distributors, dealers, large fleets, and other end customers, these challenges are even more complex. As a result, there are advanced pricing strategies and technology solutions to optimize and manage the channel complexity, which can bring strong improvements to the top and bottom line.
Strategically, we will discuss how best-in-class aftermarket suppliers manage all of the challenges around multi-channel pricing, including segmentation, price determination, discounting, quoting & promotions, rebates, profit waterfall analytics and more
Technologically, these challenges often require specific pricing tools to manage the entire profit waterfall, tying together internal data, competitive intelligence, as well as strategic rules and pricing logic to optimize each aspect of pricing and capture margin