Events Archive

March 24, 2022

1:00 PM - 2:00 PM

[WEBINAR] Vehicle Maintenance & Repair: Perceptions and Preferences of Canadian Car Owners


To facilitate trust and loyalty, businesses must understand the factors that keep customers coming back. At the same time, understanding different consumers point of view when it comes to maintenance and repair can help businesses leverage the industry by appealing to various segments based on their unique preferences and habits.

AIA Canada has partnered with Quorus Consulting Group and In Motion Brands to present a webinar to explore:

  • What drives customer loyalty and what helps build trust.
  • Owner use of and attitudes towards dealerships versus chains and independent shops,
  • How vehicle owners perceive their own knowledge of and attention to maintenance and repair,
  • How vehicle owners keep up with maintenance and what reminders they consider helpful,
  • And more!

Rick Nadeau, the lead researcher will present the findings from the consumer survey while James Channer, an industry expert will translate those findings in a way that is meaningful to your shop and aftermarket business. 

This free 60-minute webinar will present a compelling story of how small and mid-sized businesses in the aftermarket industry can navigate the myriad of consumer preferences and perceptions.

This webinar is targeted towards businesses in the:

  • Mechanical sector
  • Parts supply chain

Host: JF Champagne, President of AIA Canada

Speaker & Lead Researcher: Rick Nadeau, President and Founder of Quorus Consulting Group

Rick Nadeau is the President and founder of Quorus Consulting Group Inc. His 27 years of experience spans every level of the market research supplier spectrum. Since the fall of 2008, Rick has been running Quorus Consulting Group Inc., a Canadian market research consultancy through which he has designed and managed hundreds of quantitative and qualitative studies for clients in Canada and abroad. Rick holds a Bachelor in Economics from the University of Ottawa and an M.B.A. from Queen’s University.

Speaker & Industry Expert: James Channer, Co-Founder & COO of In Motion Brands

James has been creating value for hundreds of business owners in a variety of Industries for the past 25 years. As the Co-founder of In Motion Brands, James has continued his passion of service to growing brands within the Automotive Aftermarket Industry. The team at In Motion Brands services businesses of all sizes on how to maximize technology and the latest solutions to create success in every area of their business. From website development, digital marketing, implementation of retail software to strategic consulting and keynote speaking,James is a dynamic leader.


Shamsia Quraishi
Manager, Research and Knowledge Mobilization
Automotive Industries Association of Canada

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