Events Archive

June 23, 2022

1:00 PM - 2:00 PM

[WEBINAR] The Data Dilemma: Who Owns the Data Generated by Your Car?


One of the striking things people notice when they get in a new car is the amount of computer technology that has been built into them. Many new cars collect thousands of data points on vehicle diagnostics, driving behaviors, in-car features, and infotainment systems. There is a lot of discussion happening in the industry right now on who owns this data; how is it being used; what regulations are required; and if the data is being monetized. These questions also form an important framework for the Right to Repair issue.

AIA Canada has partnered with Quorus Consulting Group and In Motion Brands to present a webinar to explore:

  • Awareness levels of consumers on the amount of data their vehicle generates;
  • Who they think currently owns this data and who they think should own it;
  • And most importantly for the aftermarket sector, who would the car owners be willing to share this data with – ASPs, OEs, dealership network, or the government?

Rick Nadeau, the lead researcher will present the findings from the consumer survey while James Channer, an industry expert will translate those findings in a way that is meaningful to your shop and aftermarket business. 

This free 60-minute webinar will present a compelling story of how small and mid-sized businesses in the aftermarket industry can navigate the myriad of consumer preferences and perceptions.

This webinar is targeted towards businesses in the:

  • Mechanical sector
  • Collision sector
  • Parts supply chain


Host: JF Champagne, President of AIA Canada

Speaker & Lead Researcher: Rick Nadeau, President and Founder of Quorus Consulting Group

Rick Nadeau is the President and founder of Quorus Consulting Group Inc. His 27 years of experience spans every level of the market research supplier spectrum. Since the fall of 2008, Rick has been running Quorus Consulting Group Inc., a Canadian market research consultancy through which he has designed and managed hundreds of quantitative and qualitative studies for clients in Canada and abroad. Rick holds a Bachelor in Economics from the University of Ottawa and an M.B.A. from Queen’s University.

Speaker & Industry Expert: James Channer, Co-Founder & COO of In Motion Brands

James has been creating value for hundreds of business owners in a variety of Industries for the past 25 years. As the Co-founder of In Motion Brands, James has continued his passion of service to growing brands within the Automotive Aftermarket Industry. The team at In Motion Brands services businesses of all sizes on how to maximize technology and the latest solutions to create success in every area of their business. From website development, digital marketing, implementation of retail software to strategic consulting and keynote speaking,James is a dynamic leader.


Shamsia Quraishi
Manager, Research and Knowledge Mobilization
Automotive Industries Association of Canada

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