The culture shift: Attracting the next generation to auto care
In the latest episode of Curbside Chat, we dive into one of the most urgent challenges facing Canada’s auto care sector: attracting and retaining the next generation of talent. Hosted by Lorraine Sommerfeld, this episode explores the multi-layered issue of recruitment and industry attraction with a panel of experts: Karim Mouldi, immigration specialist at Canari Recruitment International; Tony Kuczynski, president and CEO of Mister Transmission; and Sophie Corriveau, automotive recruitment consultant at Auto-jobs.ca.
Together, they tackle the evolving culture of the auto care industry and what it takes to make it an appealing career choice for today’s workforce. From a C-suite lens to on-the-ground recruitment realities, the conversation reveals how businesses can modernize their approach to talent attraction.
Topics include the growing demand for skilled workers, the role of inclusive workplace cultures in appealing to young professionals and women, and how immigration can help fill critical gaps. The discussion does not shy away from hard truths—such as the generational disconnect between leadership and job seekers—but also spotlights the opportunities for meaningful change.
Sophie Corriveau highlights what job seekers are really looking for: flexibility, growth, and purpose. Karim Mouldi brings the global perspective, discussing how Canada’s immigration system can help meet labour demands, while Tony Kuczynski shares what works—and what does not—from a CEO’s viewpoint.
Whether you are an industry leader, human resources professional, or simply curious about the future of auto care, this episode offers practical insight and bold ideas for shifting the culture and attracting top-tier talent in a competitive landscape.
About Curbside Chat
Curbside Chat is a video podcast series that provides auto care industry professionals a forum to speak about the issues important to the Canadian auto care industry with the people who make things happen. Watch now.