Become a Career showcase exhibitor
Student Automotive Innovation Challenge
The 2026 Student Automotive Innovation Challenge (formerly known as Student Aftermarket Day) returns to Georgian College’s Automotive Business School of Canada in Barrie, Ontario, bringing together students, educators, and automotive aftermarket professionals for an engaging day of learning, innovation, and career exploration.
Developing the next generation of talent is essential to the future of Canada’s automotive aftermarket. This event provides a unique opportunity for employers to connect directly with students studying sales, marketing, business, and other automotive-related programs who are exploring careers in the industry.
Presented in partnership with AIA Canada and the Young Professionals in the Auto Care (YPA) Committee, the event features:
- Student Innovation Challenge presentations
- Industry panel discussion
- Mentor networking opportunities
- Career Showcase
- Networking with industry leaders, educators, and future professionals
Career Showcase
The Career Showcase is the premier opportunity for companies to introduce students to the diverse career paths available within the automotive aftermarket.
As an exhibitor, you will have the opportunity to:
- Showcase your company, products, and culture
- Promote internships, co-op placements, and career opportunities
- Connect with highly engaged students and emerging talent
- Build your employer brand with the next generation of industry professionals
- Network with educators and other automotive industry leaders
Exhibitor registration is open to companies across the mechanical and collision sectors of the Canadian auto care industry.
Career showcase exhibitor information
Exhibitor fees
- Member and IEN: $225 + HST
- Non-Member: $300 + HST
- 2026 AIA Canada Maple Leaf and Gold Sponsors: Complimentary
Your exhibitor package includes
As a Career Showcase exhibitor, you will receive:
- One (1) 6-foot draped exhibit table
- Two (2) chairs
- Lunch and refreshments for up to two (2) representatives
- Two (2) complimentary parking passes
- Full access to the conference and networking opportunities with students, educators, and automotive industry professionals
Space is limited and exhibitor booths are assigned on a first-come, first-served basis.
Application deadline: August 31, 2026, or until all exhibitor spaces are sold out.
Event details
Date: November 18, 2026
Time: 8:30 a.m. – 4:00 p.m.
Location:
Georgian College
Automotive Business School of Canada
Building N
1 Georgian Drive
Barrie, ON L4M 3X9