Canadian Auto Care Industry Conference

Schedule

Wednesday, March 19, 2025

Industry-wide programming (AIA Canada National Conference): 7:30 a.m. to 4 p.m. EDT

Networking reception (AIA Canada National Conference and CCIF Toronto): 4 p.m. to 7 p.m. EDT

Thursday, March 20, 2025

Collision-focused programming (CCIF Toronto): 7:30 a.m. to 3 p.m. EDT

CCIF Vendor Showcase: 7:30 a.m. to 3 p.m. EDT

The schedule is subject to change without notice.

Agenda

March 19, 2025

The Canadian Auto Care Industry Conference qualifies for credits in the University of the Aftermarket. Attendees can receive .5 CEU for attending March 19.

7:30 a.m. – 7:00 p.m.	Registration open Location: South Lobby Foyer
7:30 a.m. – 8:30 a.m.	Continental breakfast Location: Plaza Foyer
8:30 a.m. – 8:35 a.m.	Opening remarks Location: Plaza AB
8:35 a.m. – 9:00 a.m.	Shifting gears: The here, now, and next of Canada’s auto care sector with AIA Canada Location: Plaza AB The opening session of the Canadian Auto Care Industry Conference, presented by Jean- François Champagne, CAE, president and CEO of AIA Canada, will provide attendees with insight on who AIA Canada is, and how our initiatives and advocacy aim to ensure the longevity and success of the auto care industry. Speaker: Jean-François Champagne, president and CEO, AIA Canada
9:00 a.m. – 9:45 a.m.	Labour market: Is immigration an answer to labour challenges? Location: Plaza AB The panel will examine whether immigration can help address the labor challenges facing Canada’s auto care industry. While immigration is considered a key solution, the discussion will also emphasize the importance of broader industry strategies to effectively tackle labor shortages. This panel is part of AIA Canada’s ongoing efforts to address long-term labor market issues and ensure a sustainable workforce for the sector. Moderator: James Channer, CEO, InMotion Brands Panelists: Tony Kuczynski, president and CEO, Mister Transmission Paul Prochilo, CEO, Simplicity Car Care Susan Mowbray, partner consulting, MNP Karim Mouldi, president, Canari Recruitment International
9:45 a.m. – 10:15 a.m.	Networking break Location: Plaza Foyer
10:30 a.m. – 11:00 a.m. and 11:15 a.m. – 11:45 a.m.	Concurrent sessions: Women in the Auto care sector Location: International A Concurrent sessions will be offered consecutively, allowing attendees to choose two out of three sessions based on their track preference. Empowering women in leadership: Building personal brands and fostering inclusive environments for growth In this session, we will explore how gender equity and a strong personal brand can drive career progression and help women navigate challenges in male-dominated industries. Susanne Morello, senior vice president of marketing North America at Mevotech, will share insights from her 30-year career, detailing personal encounters with gender inequality and how embracing discomfort, increasing visibility and building relationships can turn adversity into opportunity. The session will also highlight effective strategies for attracting and retaining women in leadership roles, including mentorship, networking, and fostering inclusive cultures that support growth and advancement. Attendees will leave with actionable strategies to create empowered, equitable work environments that elevate women leaders. Speaker: Susanne Morello, senior vice President – marketing North America, Mevotech
10:30 a.m. – 11:00 a.m. and 11:15 a.m. – 11:45 a.m.	Concurrent sessions: Young Professionals in the Auto care sector Location: International B Concurrent sessions will be offered consecutively, allowing attendees to choose two out of three sessions based on their track preference. Balancing the scales: Time management and burnout prevention for leaders In today’s fast-paced work environment, the quest for work-life balance has never been more pressing. We often find ourselves asking: Do I work to live, or do I live to work? This session with Charles Fordjour, national sales manager – aftermarket at CARFAX Canada, will dive into this age-old question, exploring practical strategies for managing time effectively, maintaining productivity, and preventing burnout—all while prioritizing your mental and physical well-being. Speaker: Charles Fordjour, national sales manager – aftermarket, CARFAX Canada
10:30 a.m. – 11:00 a.m. and 11:15 a.m. – 11:45 a.m.	Concurrent session: Market research and data Location: International C Concurrent sessions will be offered consecutively, allowing attendees to choose two out of three sessions based on their track preference. What does this button do? Consumer experiences and expectations of vehicle tech This session will explore how Canadian consumers engage with and perceive modern vehicle technology, highlighting the challenges and frustrations that often accompany advanced features. Rick Nadeau, president of Quorus Consulting will also address the increasing repair costs of these high-tech systems and their impact on consumer satisfaction. Through this analysis, we aim to gain a deeper understanding of the broader implications of these innovations and provide valuable insights into how the auto care industry can better align with consumer needs and expectations. Speaker: Rick Nadeau, president, Quorus Consulting
12:00 p.m. – 1:30 p.m.	Networking lunch and awards presentation Location: Plaza AB Presenting the 2025: 12:20 p.m. AIA High Fives for of Kids Foundation Distinguished Recognition Award 12:40 p.m. Young Professionals in the Auto care sector (YPA) Young Leader of the Year Award 1:00 p.m. AIA Canada Distinguished Service Award
1:30 p.m. – 2:30 p.m.	The road ahead: Top trends in the auto care sector Location: Plaza AB Tune in for a live edition of AIA Canada’s vodcast, Curbside Chat, where we dive into the real issues shaping the auto care sector. Join industry professionals for candid conversations, insightful perspectives, and behind-the-scenes stories that drive the future of the automotive aftermarket. Host: Lorraine Sommerfeld Panelists: Mathew Growden, Independent Consultant Bill Hanvey, president and CEO, Auto Care Association Trevor Tennant, president, Piston Ring Service
2:30 p.m. – 3:15 p.m.	Vehicle technology outlook Location: Plaza AB Join us as we explore the transformative shift in technology reshaping the automotive landscape. From connected and autonomous vehicles to AI-driven innovations and subscription services, Steve Greenfield, CEO at Automotive Ventures will delve into how these advancements are redefining the aftermarket sector. Discover key insights on how to adapt your strategies, embrace new opportunities, and stay ahead of the curve in this rapidly evolving market. Speaker: Steve Greenfield, CEO, Automotive Ventures
3:15 p.m. – 4:00 p.m.	Federal election 2025: Insights for Canada’s auto care industry Location: Plaza AB Join David Coletto, founder and CEO of Abacus Data, one of Canada’s leading polling firms, as he teams up with AIA Canada’s vice president of government relations, Emily Holtby, to discuss the upcoming federal election. They will dive into the latest national polling numbers and explore their potential implications for Canada’s auto care industry. This session will provide valuable insights into the political landscape and help industry professionals understand the potential impact of the election on their businesses. Moderator: Emily Holtby, vice president, government relations, AIA Canada Speaker: David Coletto, founder and CEO, Abacus Data
4:00 p.m. – 7:00 p.m.	Networking reception Location: Plaza Foyer

March 20, 2025

The Canadian Auto Care Industry Conference qualifies for credits in the University of the Aftermarket. Attendees can receive .3 CEU for attending March 20.

Please note if you would like to attend the programming (7:30 a.m. – 3:00 p.m.) on March 20th, additional registration is required.

7:30 a.m. – 3:00 p.m.	Registration open Location: South Lobby Foyer
7:30 a.m. – 8:30 a.m.	Continental breakfast and vendor showcase Location: Plaza Foyer
8:30 a.m. – 8:45 a.m.	Opening remarks Location: Plaza ABC
8:45 a.m. – 9:15 a.m.	Improve your financial puzzle Location: Plaza ABC This session will explore how information technology is transforming the financial operations of businesses by streamlining processes and reducing costs. Learn how integrating management systems with accounting software enhances efficiency and accuracy in financial reporting, while payroll systems and affordable human resources (HR) tools help optimize employee-related expenses. See how tech-driven solutions accelerate vendor payments, improve cash flow, and reduce paper usage to boost operational efficiency—especially at the store level. Plus, explore how leveraging technology and data helps strengthen vendor relationships and unlocks new opportunities with insurance providers. Speaker: Jim Bethune, president, Bethune Consulting Services
9:15 a.m. – 9:45 a.m.	Strengthening collaboration in the collision repair industry Location: Plaza ABC In the collision repair industry, improving communication between body shops and insurance companies fosters mutually beneficial relationships centered on quality and safe repairs. In Saskatchewan, open dialogue between shops, which are represented by the Saskatchewan Association of Automotive Repairers (SAAR) and insurers, has led to cost-effective, advanced repair techniques and efficient repair times. This session will explore how initiatives like the Canadian Collision Industry Forum (CCIF) provide a platform for independent collision shops to raise concerns and drive change. It will also discuss how a national accreditation program could standardize training, tools, and adherence to manufacturer guidelines, ensuring safe, high-quality repairs across Canada. Speakers: Tom Bissonnette, executive director, SAAR Ryan Smith, vice president of claims, SGI
9:45 a.m. – 10:30 a.m.	Networking break and vendor showcase Location: Plaza Foyer
10:45 a.m. – 11:15 a.m. and 11:30 a.m. – 12:00 p.m.	Concurrent sessions: Profitability Location: International A Concurrent sessions will be offered consecutively, allowing attendees to choose two out of three sessions based on their track preference. The impact of vehicle technology advancements in collision repair Do not miss this informative session where we will explore how manufacturers are transforming the tech landscape! We will cover groundbreaking advancements in safety systems, vehicle design, material composition, and the vital importance of quality repairs. A key highlight will be an in-depth analysis of Mitchell Canadian collision data, providing valuable insights into the evolving industry trends. Speaker: Ryan Mandall, director, claims performance auto physical damage solutions, Mitchell
10:45 a.m. – 11:15 a.m. and 11:30 a.m. – 12:00 p.m.	Concurrent sessions: Human resources Location: International B Concurrent sessions will be offered consecutively, allowing attendees to choose two out of three sessions based on their track preference. The human element: Harnessing the power of human nature to drive better team productivity In this session, Claudia Morgillo, training manager at The Collision Career Institute, will explore the psychology behind human motivation and productivity, identifying key barriers to sustained performance. Learn why building trust and fostering teamwork are crucial for high-performing teams, and how shaping a positive, human-centric workplace culture drives success. Claudia will also delve into the leader’s role in managing change, overcoming resistance, and reducing stress. Walk away with practical insights on how to create an environment that empowers both individuals and teams to thrive. Speaker: Claudia Morgillo PCC, CPC, ELI-MP, Certified Professional Performance Coach & Leadership Development Trainer at Energy Elevation Coaching
10:45 a.m. – 11:15 a.m. and 11:30 a.m. – 12:00 p.m.	Concurrent sessions: Vehicle technology Location: International C Concurrent sessions will be offered consecutively, allowing attendees to choose two out of three sessions based on their track preference. Building the future: The next generation of collision repair technicians Join us for an insightful session exploring the key trends and innovations shaping the future of the Collision Engineering Program. Discover how this industry-driven model ensures students are equipped with the latest knowledge, practices, technologies, and standards, preparing them to meet the evolving demands of the collision repair industry. We will highlight the crucial role of industry collaboration in driving innovation and fostering growth to ensure that the next generation of professionals is ready to tackle emerging challenges. Do not miss the chance to learn how strategic partnerships between academia and industry are paving the way for a brighter future in collision engineering. Speakers: Mary Mahoney, vice president, replacement and leisure division, Enterprise Mobility Molly Mahoney, national marketing and engagement director, Collision Engineering This session is sponsored by
12:00 p.m. – 1:30 p.m.	Networking lunch and vendor showcase Location: Plaza ABC and Plaza Foyer
1:30 p.m. – 2:15 p.m.	Modern repair procedures and advanced learning enablement with I-CAR Location: Plaza ABC In this dynamic session, I-CAR US will explore cutting-edge techniques and technologies transforming the collision repair industry. Dive into the latest advancements in mixed attachment methods and their role in ensuring structural integrity and post-collision safety. We will also discuss the critical importance of post-collision inspections in maintaining repair quality and vehicle safety. Additionally, learn how adaptive learning, gamification, and mixed reality are transforming training and skills development for the next generation of collision repair professionals. Discover how these innovations are enhancing both the learning experience and real-world application, equipping technicians to meet the challenges of an ever-evolving industry. Speakers: Stuart Klein, vice president, collision programs, and executive director, I‑CAR Canada, AIA Canada Bud Center, director, technical programs and curriculum, I-CAR US
2:15 p.m. – 3:00 p.m.	The impact of AI on collision: Unlocking smarter, faster, and better repairs Location: Plaza ABC Join Ryan Taylor, CEO of BodyShop Booster as he unveils three key ways artificial intelligence (AI) is already transforming the repair process. Whether you are an auto body shop, insurance company, or supplier, you will discover how to leverage AI and these cutting-edge technologies to boost profits, minimize downtime, and enhance customer experiences. Experience AI in action with a live demonstration, showcasing how these technologies are revolutionizing repairs in real time. Walk away with practical strategies to elevate your business and maintain a competitive edge. Speaker: Ryan Taylor, CEO, BodyShop Booster

The agenda is subject to change without notice.

Electric vehicles are the future

Do not miss the chance to see a 1972 Volkswagen Westfalia retrofitted as an electric vehicle!

Students from Georgian College’s Electrical Engineering, Mechanical Engineering, and Interior Design programs collaborated to transform a 1972 Volkswagen Westfalia into a fully electric vehicle (EV). This hands-on project provided invaluable experience in EV technology, sustainability, and innovation.

With the Automotive Business School of Canada’s industry partnerships and faculty support, students took on everything from retrofitting components to optimizing performance, gaining real-world skills essential for the evolving automotive industry.

This project highlights ABSC’s commitment to cutting-edge automotive education, ensuring graduates are prepared to lead the transition to electrification.

Visit the van on display in the International Foyer on the ground floor of the Delta Hotels Toronto Airport & Conference Centre on March 19 and 20 to learn more about this project!

*Image source: https://www.georgiancollege.ca/blog/newsroom/georgian-unveils-1972-vw-westfalia-students-retrofitted-as-electric-vehicle/

Visit these participating companies in the vendor showcase

CCIF Vendor Showcase floor plan

Registration and pricing

Please note the event is now sold out and registration is closed. On-site registration will not be permitted, and the deadline for transferring registrations has passed.

The Canadian Auto Care Industry Conference offers various ticket prices and options, from early bird pricing, group discounts, single day programming tickets, corporate tables, and more.

Single day of programming with access to the March 19 networking reception

Ticket type	Pricing*
Early bird, single ticket – ends December 4, 2025	$275.00
Early bird, group admission (6+ tickets) – ends December 4, 2025	$247.50
Single ticket	$325.00
Young professional (under 45 years of age)	$247.50
Shop owner	$247.50

Full two-day Canadian Auto Care Industry Conference (March 19 and 20, 2025)

Ticket type	Pricing*
Early bird, single ticket – ends December 4, 2025	$495.00
Early bird, group admission (6+ tickets) – ends December 4, 2025	$445.00
Single ticket	$585.00
Young professional (under 45 years of age)	$445.50
Shop owner	$445.50

Corporate table partners

March 19
Fix Networklogo NAPA Auto Parts Logo

March 20
CSN Collision logo Fix Networklogo NAPA CMAX Logo

Hotel and travel savings

Accommodation

We are pleased to offer special rates starting at $199.00 plus tax at the Delta Hotels Toronto Airport & Conference Centre. To book a hotel room, please contact the hotel at 1-416-244-1711, or book online under the block name AIA Canada — Canadian Auto Care Sector

Book online

Should you wish to arrive early or extend your stay, access the special rates as early as March 14 and as late as March 23. You must call the hotel directly at 1-416-244-1711 to book reservations within this window.

Rates are eligible until Monday, March 3, 2025. Guestrooms will be subject to availability first come, first served. Book now!

Travel

For those flying into Toronto for the event, travel discounts are available.

Air Canada

Book online at www.aircanada.com and enter promotion code RBE44BK1 to receive a 10 per cent discount on eligible fares*. The travel period begins March 11, 2025, and ends March 27, 2025. *5 per cent discounts will apply to standard fares, 10 per cent flex fares and up for North American travel.

WestJet

Book online at www.westjet.com/conventions and enter promotion code 0Q0P6EV to receive a 5 per cent discount off Econo, 10 per cent discount off EconoFlex and Premium base fares for guests travelling to Toronto, ON only. The travel period begins March 11, 2025, and ends March 27, 2025. No discount will apply to Basic or Business class bookings. Travel Agents GDS promotion code: YBM98.