Sponsorship: Terms and conditions

Publication timeline

• All sponsored content requests must be submitted to AIA Canada a minimum of 15 business days prior to the desired publication date.
• The sponsored thought leadership article must be published within the calendar year of the purchased sponsorship.
• The deadline to submit the final article and required materials is the first week of October of the sponsorship calendar year.
• Failure to meet deadlines provided by AIA Canada for content submission or approvals may result in delays in publication.
• All submissions must be made via the appropriate channels, using the online form provided

Content submission requirements

• Sponsors must provide a horizontal feature image with an aspect ratio of 3:2 (600 x 400 pixels) or a high-resolution logo file to be used as the blog’s feature image.
• No wording or text is allowed on the feature image.
• The image provided must have full rights for use without credit requirements, as image credits cannot be added.
• If no image or logo is provided by the deadline, AIA Canada reserves the right to select a stock image at its discretion without sponsor approval.

Article content guidelines

• The article must be aligned with AIA Canada’s audience, primarily auto care professionals.
• Content should adhere to digital communications best practices including readability, accessibility, and search engine optimization (SEO).
• Articles must be written in the third person point of view.
• The blog will be published on AIA Canada website and channels according to the program you are sponsoring (i.e. AIA Canada and/or CCIF).
• The article should be informative and relevant to the industry; it must not be a sales pitch. A call to action is permitted only in the concluding paragraph.
• Recommended article length:
• Minimum: 200 words (excluding title)
• Maximum: 600 words
• Articles may include a maximum of 2 brand mentions per blog.

Content review and approval

• AIA Canada reserves the right to review submitted articles for alignment with editorial guidelines and relevance to the audience.
• Articles deemed to be primarily promotional or sales-focused will not be accepted. The sponsor is required to position their company as a thought leader addressing industry-relevant topics.
• AIA Canada reserves the right to remove or refuse publication of any resource that:
• Contains offensive, discriminatory, or harmful content (including but not limited to content related to race, gender, sexual orientation, religion, ability, or age);
• Includes misinformation or misleading claims;
• Violates Canadian laws or advertising standards;
• Fails to align with AIA Canada’s or CCIF’s brand values and professional standards.

Social media feature sponsorship: Terms and conditions

Eligibility

• This social media feature benefit is exclusively available to Maple Leaf sponsors of AIA Canada.

Content creation and approval

• AIA Canada will compose a concise overview post highlighting your company and directing users back to your website.
• Your company will be consulted on the caption of the post to ensure accuracy and alignment.
• Your company is responsible for providing a high-resolution image to accompany the post if you prefer not to use the approved logo submitted for your sponsorship exposure during the calendar year.
• If no image is provided, AIA Canada will use the approved logo at its discretion.
• Your company is also responsible for providing links to your social media profiles on Facebook, X (formerly Twitter), and LinkedIn.
• AIA Canada reserves the right to remove or refuse publication of any resource that:
  • Contains offensive, discriminatory, or harmful content (including but not limited to content related to race, gender, sexual orientation, religion, ability, or age);
  • Includes misinformation or misleading claims;
  • Violates Canadian laws or advertising standards;
  • Fails to align with AIA Canada’s brand values and professional standards.

Publication timeline

• Social media feature posts must be published within the calendar year of the purchased sponsorship.
• Failure to meet deadlines provided by AIA Canada for content submission or approvals may result in delays in publication.

Posting platform and schedule

• The choice of social media platform(s) (Facebook, X, LinkedIn, or others) for the feature post(s) is at the sole discretion of AIA Canada.
• The timing and schedule of social media posts are at the sole discretion of AIA Canada and may vary based on marketing priorities and platform algorithms.

CCIF webinar sponsorship: Terms and conditions

Eligibility

• This benefit is available to CCIF Diamond and Platinum sponsors

Webinar request

• Sponsors may host one (1) CCIF webinar per sponsorship year.
• The webinar can be live or prerecorded.
• Webinar topics and content are subject to approval by AIA Canada.
• Sales pitches or promotional content from start to finish will not be accepted; sponsors must position themselves as thought leaders on industry-relevant topics.
• Your company may use its branding in the webinar; however, a CCIF introduction and outro brand clip will be added, and all promotions will carry CCIF branding.
• All submissions must be made via the appropriate channels, using the online form provided here

Content requirements

• The webinar must be aligned with CCIF’s audience, including Canada’s collision sector—collision repairers, suppliers, insurers, associations, original equipment manufacturers, and educators.
• Video content must adhere to digital communications best practices, including accessibility standards, optimized viewer engagement, and effective SEO techniques to maximize reach and impact.
• The webinar article composed by AIA Canada must be written in the third person.
• The webinar should be informative and relevant with a contact-us call to action permitted only at the end of the webinar.
• PowerPoint presentations and other collateral materials used during the webinar will not be shared or distributed after the webinar.
• AIA Canada reserves the right to remove or refuse publication of any webinar or connected collateral that:
• Contains offensive, discriminatory, or harmful content (including but not limited to content related to race, gender, sexual orientation, religion, ability, or age);
• Includes misinformation or misleading claims;
• Violates Canadian laws or advertising standards;
• Fails to align with AIA Canada’s or CCIF’s brand values and professional standards.

Accompanying blog and images

• AIA Canada will compose a blog to accompany the webinar, which requires sponsor approval.
• Sponsors must provide a horizontal feature image (aspect ratio 3:2, 600 x 400 pixels) or a high-resolution logo for the blog.
• If no image is provided by the deadline, AIA Canada reserves the right to select a stock image at its discretion without sponsor approval.

Timelines

• All webinar requests must be submitted to CCIF at least 35 business days prior to the desired webinar date.
• The deadline to submit your webinar request is the first week of October of the sponsorship calendar year.
• Failure to meet deadlines for content submission or approvals may result in delays.

Promotion and scheduling

• The choice of social media platform(s) (Facebook, X, LinkedIn, or others) used to promote the webinar is at the sole discretion of AIA Canada.
• The timing and schedule of the webinar publication and promotions are at the sole discretion of AIA Canada and may vary based on marketing priorities and platform algorithms.
• Sponsors are responsible for providing links to their social media profiles on Facebook, X, and LinkedIn.

CCIF social media shoutouts on LinkedIn – Terms and conditions

Eligibility

This social media feature benefit is exclusively available to Diamond, Platinum, and Gold sponsors of CCIF.

Content creation

• AIA Canada will create and publish shoutout posts thanking your company for sponsoring the program.
• Your company will not be consulted on the content; the post will use the approved logo and may use the website link provided by your company at the time of purchasing the sponsorship.
• If you want your company to be tagged, you are responsible for providing links to your social media profiles on Facebook, X (formerly Twitter), and LinkedIn.
• Please submit social media profile links to communications@aiacanada.com, referencing your sponsorship.
• If social media profile links are provided after some deliverables have already been published, AIA Canada will not retroactively update or repost content. It is the sponsor’s responsibility to provide all required information at the beginning of the sponsorship calendar year.

Publication timeline

Social media feature posts must be published within the calendar year of the purchased sponsorship.

Posting platform and schedule

The timing, scheduling, and platform selection of social media posts are at the sole discretion of AIA Canada and may vary based on marketing priorities and platform algorithms.

CCIF digital resource inclusion: Terms and conditions

Eligibility

This benefit is available to CCIF sponsors who qualify for inclusion of one (1) digital resource (such as a promotional video, sales PDF, or similar) on the online resource webpage for each CCIF Conference.

Resource guidelines

• Only one (1) digital resource per sponsor is permitted.
• The resource must be in digital format (e.g., video file, PDF, or other accepted format as confirmed by AIA Canada).
• AIA Canada reserves the right to remove or refuse publication of any resource that:
• Contains offensive, discriminatory, or harmful content (including but not limited to content related to race, gender, sexual orientation, religion, ability, or age);
• Includes misinformation or misleading claims;
• Violates Canadian laws or advertising standards;
• Fails to align with AIA Canada’s or CCIF’s brand values and professional standards.

Submission deadlines

• The sponsor is responsible for submitting the digital resource by the deadline communicated by the AIA Canada events team via email for each conference.
• If the sponsor fails to meet the communicated deadline, AIA Canada does not guarantee accommodation or inclusion of the resource.
• Changes or updates to the submitted resource cannot be made within two (2) business days prior to the conference. As of two days before the event, AIA Canada will proceed with the most recent version submitted.

Publication timeline and discretion

• The inclusion of the resource will follow AIA Canada’s event timelines and priorities.
• The timing, placement, and final presentation of the digital resource on the online resource webpage are at the sole discretion of AIA Canada.

CCIF 30-second video commercial: Terms and conditions

Eligibility

This sponsorship benefit is exclusive to Diamond sponsors of CCIF.

Video guidelines

• Only one (1) sponsor-provided video commercial (maximum 30 seconds) is permitted per conference.
• Accepted formats: MP4, MOV, AVI, or MKV.
• The timing, placement, and number of times the video will play during the conference are at the sole discretion of AIA Canada.
• AIA Canada reserves the right to remove or refuse publication of any video that:
• Contains offensive, discriminatory, or harmful content (including but not limited to content related to race, gender, sexual orientation, religion, ability, or age);
• Includes misinformation or misleading claims;
• Violates Canadian laws or advertising standards;
• Fails to align with AIA Canada’s or CCIF’s brand values and professional standards.

Submission deadlines

• The sponsor is responsible for submitting the video by the deadline communicated by the AIA Canada events team via email for each conference.
• If the sponsor fails to meet the communicated deadline, AIA Canada does not guarantee accommodation or inclusion of the video.
• Changes or updates to the submitted video cannot be made within one (1) week prior to the conference. As of one week before the event, AIA Canada will proceed with the most recent version submitted.

Placement and discretion

• The timing, placement, and final presentation of the video during the plenary session are at the sole discretion of AIA Canada.