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Media kit

About the Automotive Industries Association of Canada

The Automotive Industries Association of Canada (AIA Canada) represents, supports and leads innovation in Canada’s $37.8 billion auto care sector. With more than 4,000 members across the country, our vision, research, training programs and advocacy supports Canada’s collision and mechanical sectors.  Our best practices for the auto care industry help our members keep Canada’s fleet of almost 26.6 million vehicles on the road.  

Whether you’ve been in a collision or require maintenance, our members help vehicles last longer, pollute less and keep drivers safer by offering Canadians any product or service a vehicle may need after it rolls off the dealership’s lot.

About the auto care sector

The auto care sector in Canada is a $37.8 billion industry that employs 481,199 people in every community across the country. The sector comprises of companies that manufacture, distribute and install automotive replacement parts, accessories, tools, and equipment.

Any product or service that a vehicle may need after being assembled by the original equipment manufacturers is an aftermarket product or service. The traditional aftermarket includes independent repair facilities and mass merchandiser facilities; it does not include warranty service from an original equipment dealer.

Our areas of focus

AIA Canada can provide thought leadership in a variety of topic areas specific to the auto care sector, including:

  • Right to repair
  • Vehicle telematics systems and Secure Vehicle Interface (SVI)
  • Cyber security
  • Market intelligence and statistics
  • Autonomous, connected, shared, and electric vehicles
  • Workforce development

Other opportunities for journalists to work with AIA Canada include:

Media inquiries

For media inquiries and interview requests, please contact

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Branding Guidelines and logos

The AIA Canada logo is used to identify the Association visually. Please refer to our branding guidelines available here below before downloading and using our logo in your communications.

Should you have any inquiries about the use of our logo, please contact

AIA Canada Branding Guidelines

I-CAR Canada Brand Guidelines

Canadian Collision Industry Forum Brand Guidelines

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Receive timely monthly updates and happenings on key initiatives in the Canadian auto care sector. You will benefit from information such as updates on AIA Canada’s programs, ahead of the trend research, industry regulations, revised legislation as well as networking and learning opportunities on a regular basis.