Home Media Media kit

Media kit

About the Automotive Industries Association of Canada

We represent, support and lead innovation in Canada’s $37.8 billion auto care sector. With thousands of members from coast to coast, our vision, research, training programs and advocacy supports Canada’s collision and mechanical sectors.  Our best practices for the auto care industry help our members keep Canada’s fleet of almost 26.6 million vehicles on the road. 

Whether you have been in a collision or require maintenance, our members help vehicles last longer, pollute less and keep drivers safer by offering Canadians any product or service a vehicle may need after it rolls off the dealership’s lot.  

About the auto care sector

The auto care sector in Canada is a $37.8 billion industry that employs 481,199 people in every community across the country. The sector comprises of companies that manufacture, distribute and install automotive replacement parts, accessories, tools, and equipment.

Any product or service that a vehicle may need after being assembled by the original equipment manufacturers is an aftermarket product or service. The traditional aftermarket includes independent repair facilities and mass merchandiser facilities; it does not include warranty service from an original equipment dealer.

Our areas of focus

AIA Canada can provide thought leadership in a variety of topic areas specific to the auto care sector, including:

  • Right to repair
  • Vehicle telematics systems and Secure Vehicle Interface (SVI)
  • Cyber security
  • Market intelligence and statistics
  • Autonomous, connected, shared, and electric vehicles
  • Workforce development

Other opportunities for journalists to work with AIA Canada include:

Media inquiries

For media inquiries and interview requests, please contact

Get the latest news and happenings at AIA Canada by subscribing to our media list.

Branding Guidelines and logos

The AIA Canada logo is used to identify the Association visually. Please refer to our branding guidelines available here below before downloading and using our logo in your communications.

Should you have any inquiries about the use of our logo, please contact

AIA Canada Branding Guidelines

I-CAR Canada Brand Guidelines

Sign up for our newsletter

Receive timely monthly updates and happenings on key initiatives in the Canadian auto care sector. You will benefit from information such as updates on AIA Canada’s programs, ahead of the trend research, industry regulations, revised legislation as well as networking and learning opportunities on a regular basis.

Park N Fly Benefits

How the program works

  • Members select their departure city from the drop-down menu
    1. Choose Valet or Self-Park where applicable
    2. Enter their outbound and return dates
    3. Click find your rate
    4. The rates will automatically load
    5. Print a copy of the coupon
  • When exiting the lot
    1. Scan the printed Park’N Fly coupon at the Self-Park pay station
  • If members are using a Valet location
    • Hand a copy of the printed voucher to the agent at check-out or give them the discount code 1120313 once the code is entered by the agent the rate will automatically append to the AIA Canada rate program.
  • Discount Code 1120313
  • At check out members simply scan their pre-printed coupon the Valet or Self-Park pay station
  • When exiting the lot
    • Select form of payment
      1. Credit card
      2. Debit card
    • If they have any difficulties simply
      1. Manually enter 1120313 at the pay station and the rate will be applied
    • Scan the Park’N Fly ticket