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From mechanics to management: The inspiring journey of Alexandre McCabe

In a constantly evolving industry, it takes more than passion to stay the course—it takes vision, versatility and a deep commitment to the network’s workshops. Alexandre McCabe, territory manager for southern Quebec at Unimax, embodies these qualities beautifully. In this interview, he shares the realities of his role, the market’s...

Understanding vehicle owners’ attitudes towards maintenance and repair: A roadmap for the auto care industry 

Not every Canadian vehicle owner treats maintenance and repair with the same level of attention. While this may seem obvious, the 2024 edition of Canadian vehicle owners’ attitudes towards maintenance and repair from AIA Canada’s Consumer Behaviour Series, uncovers the depth and complexity of this issue. The findings offer a...

From insight to action: Aligning auto care with Canada’s growing EV market

The continued growth of electric vehicle (EV) adoption across Canada is reshaping the auto care landscape and the expectations and attitudes of vehicle owners. These shifts present strategic challenges and meaningful opportunities for auto care businesses. AIA Canada’s latest Consumer Behaviour series report, Electric vehicle maintenance and repair: Insights from...

Recharging repair: Navigating electric vehicle refinishing

As battery electric powered vehicles gain a larger share of the market, the technology shift from internal combustion engines to high-voltage (HV) batteries may require a different approach for many repair and refinish operations. Longstanding repair procedures may no longer align with the advancements incorporated in new vehicles. One such...

Policy vs. strategy: Rethinking talent strategies in Canada’s auto care sector 

Canada’s auto care sector, like many others, is facing an acute labour shortage. With aging demographics, a shifting technological landscape, and evolving customer expectations, businesses struggle to fill critical roles, from technicians to service advisors. For many, the natural reaction is to look beyond borders, hoping international talent can solve...

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