From mechanics to management: The inspiring journey of Alexandre McCabe

In a constantly evolving industry, it takes more than passion to stay the course—it takes vision, versatility and a deep commitment to the network’s workshops. Alexandre McCabe, territory manager for southern Quebec at Unimax, embodies these qualities beautifully. In this interview, he shares the realities of his role, the market’s technological challenges, his unique journey in the automotive world, and his vision for the future of our industry. An authentic conversation with a lifelong enthusiast. 

What does your role involve? 

My role as a Territory Manager at Unimax is divided into two complementary areas. The first focuses on development—prospecting and outreach to recruit new shops for our banners, such as Point S, V1, Otobox, and our newest addition, Centre du pneu local. 

The second area focuses more on managing and optimizing our existing network. That means supporting our current members, ensuring they understand the available programs and tools, and providing personalized guidance and operational support to help them get the most out of their affiliation with our banners. 

What are the daily challenges you face? 

The daily challenges in our industry are numerous, but two stand out: the labour shortage and the fast-paced technological evolution of vehicles. 

The scarcity of skilled talent 

Finding qualified candidates for shop positions is becoming increasingly difficult. Whether it is mechanics, tire installers, or front-line staff such as service advisors and parts clerks, recruitment is a real headache. The challenge is not just the quantity of labour available but also the quality. Skilled employees are critical for ensuring operational efficiency. 

The growing complexity of vehicles 

The automotive industry is evolving at lightning speed. Today’s vehicles are highly advanced, connected, and packed with electronic systems. What was once a primarily manual trade is now a multidisciplinary role. 

The mechanic of yesterday is today’s technician. They now need to handle electrical systems, information technology (IT), air conditioning, in-car multimedia, and more. Even basic tasks like an oil change or brake replacement now require scanners for system resets. 

That is why continuous investment in training, specialized tools, and diagnostic equipment is essential. Without it, it is easy to fall behind modern vehicle demands. Over the past ten years, the industry has exploded in complexity—we are speeding full throttle, and we need to keep pace. 

How did your interest in the industry develop? 

I am a true automotive enthusiast. I live and breathe cars. It is a world where I feel at home. Put me in any other field, and I would be lost. But in the automotive world, I am right where I belong. For me, working in this industry is not just a job, but a lifestyle. 

I am 41 and have been involved in the automotive field since I was 16. I started out pumping gas, then worked as a parts clerk at Canadian Tire. Later, I completed a vocational diploma (DEP) in automotive mechanics. I worked as a mechanic for a while, but I realized that even though I loved it, it was more of a hobby than a full-time career for me. 

So, I went back to school and trained in customer service for motorized equipment to become a service advisor. I held that role, then became a service manager for five years. 

One thing led to another, and various experiences and opportunities brought me to Unimax, where I have been working since 2021, still as passionate as ever about cars. 

What does the Automotive Industries Association of Canada mean to you, and what would you like to see it achieve in the future? 

As a representative of Unimax, a member of AIA Canada, I have had the chance to attend several of the Association’s events, including the Grand Forum du Québec in Trois-Rivières. These are invaluable opportunities to network, learn, and mobilize around industry issues. 

To me, AIA Canada plays a vital role in defending the rights of the auto service and repair sector. It ensures drivers can access quality mechanical services at fair prices and that independent shops have access to vehicle technical information. 

This advocacy work with government bodies for fair access to information is, in my view, critical for the future of our sector. It is essential that this information is not locked away by manufacturers but is made available clearly and accessible to all market participants. 

In the future, I would like to see AIA Canada continue and intensify its advocacy efforts while also educating, equipping, and uniting the industry to tackle major upcoming challenges—especially in areas like technology, ongoing training, and the labour shortage. The Association’s support in these areas is essential to maintaining the strength and independence of our network. 

What advice would you give to newcomers to the auto service and repair industry? 

To those interested in our industry or considering a career here, I’d say this: you’re entering a sector undergoing massive transformation — full of exciting challenges and opportunities. 

As someone passionate about cars, I am very optimistic about our future. The ongoing emergence of new technologies—connected vehicles, electrification, autonomous driving—is reshaping our everyday reality. It is no longer just about mechanics—now it is also about IT, coding, digital diagnostics, and so much more. 

What makes our sector unique is its constant evolution. This is not a routine or stagnant career; every day brings new developments in technology, tools, and work methods. It is a dynamic, engaging environment that is perfect for people who love to learn, grow, and take on challenges. 

Whether as a service advisor, parts clerk, sales rep, or technician, there is a place for all kinds of talents. If you are curious, enjoy hands-on work, technology, and human interaction, our industry has a lot to offer. 

About Unimax / Point S 

Point S Canada is a vast network of over 1,000 local tire and auto service retailers committed to maintaining their independence from major manufacturers and suppliers. With access to leading tire brands, advanced vehicle service training, state-of-the-art repair equipment, and globally recognized retail concepts that can adapt to any business model, our dealers can deliver a customer-first experience, a major differentiator from brand-bound dealerships and auto centers. 

About the campaign I am AIA      

I am AIA aims to raise the profile of auto care industry professionals in Canada with the goal of humanizing our industry and showcasing members of AIA Canada. If you are interested in participating in sharing your story through this campaign, we encourage you to apply.