Vehicle data ownership and the right to repair: Insights from Canadian consumers

For most Canadians, the concept of the right to repair sounds like common sense. If you own a vehicle, you should be able to choose where it gets serviced. Yet, as vehicles become more connected and data-driven, this choice is quietly being limited by how original equipment manufacturers (OEMs) control access to crucial diagnostic information. 

This is where the conversation around data access and ownership comes into play. In AIA Canada’s latest Consumer Behaviour Series report, Who has the right to repair? Vehicle owners’ perspectives on data access and ownership, dives into consumer perspectives and attitudes towards in-car data and what it means for servicing and maintaining their vehicle. 

What consumers are telling us about vehicle data 

When asked about who owns the data produced by their vehicle, Canadian drivers had mixed perceptions. Only 30 per cent believe they currently own their vehicle data, while nearly as many think it belongs to manufacturers (28 per cent) or technology developers (17 per cent). 

But when it comes to what they think should happen, the message is clear: 74 per cent of Canadians believe vehicle owners should own their data. 

Perhaps more telling is that 69 per cent admitted they had never thought about the issue before. Yet once aware, many vehicle owners became concerned about how limited data access could impact their ability to choose where they get their vehicle serviced and repaired. 

• 70 per cent support standardized open access to vehicle data, ensuring independent service shops and chains can access the same diagnostic information as manufacturers. 

• 87 per cent agree that consumers should have the right to service their vehicle at any local shop of their choosing. 

• Nearly half feel the current lack of access for independent shops is a problem that affects them personally. 

These are not abstract concerns. Consumers are starting to see how restricted data access could lead to higher costs, less convenience, and limited options, especially in smaller communities. 

What this means for auto care businesses 

For auto care businesses in Canada, these insights represent both a challenge and an opportunity. The growing complexity of vehicle technology means that access to diagnostic data is no longer optional—it is essential for providing timely and effective repairs. Without it, local businesses risk being edged out by dealership exclusivity, even when customers would prefer to stay local. 

At the same time, consumers are increasingly aware of these dynamics. Businesses that can educate their customers, advocate for transparency, and position themselves as allies in protecting consumer choice will stand out. 

Understanding how consumers view data ownership, telematics, and the right to repair gives you the insight to better engage with your customers, not just as a service provider, but as a trusted advisor. 

While working alongside consumers to educate them on the right to repair and data sharing, grassroots initiatives are key. AIA Canada has advocated for the right to repair, and despite recent wins, we will continue to do so to ensure the industry’s long-term success. To get involved in the right to repair movement, visit the righttorepair.ca to connect with MPs or become a grassroots champion. 

Get the full consumer perspective 

Who has the right to repair? Vehicle owners’ perspectives on data access and ownership is designed specifically to help businesses understand consumer attitudes on data ownership, awareness of telematics and data sharing preferences, support for right to repair principles, and how these factors influence consumer behaviour and expectations. 

The full report is available now, free for AIA Canada members, and $199 for non-members. Get your copy today and see how consumer perspectives can help shape your business.