Georgian celebrates grand opening of Aftermarket Business Lounge thanks to a $250,000 donation from the Automotive Industries Association of Canada


Tuesday, April 12, 2016

Georgian celebrates grand opening of Aftermarket Business Lounge thanks to a $250,000 donation from the Automotive Industries Association of Canada

Together, the Automotive Business School of Canada (ABSC) and the Automotive Industries Association (AIA) of Canada have built an entrepreneurial ecosystem at Georgian College that will nurture student innovation in the automotive aftermarket industry. The new Aftermarket Business Lounge – created with a $250,000 donation from the AIA last year – was officially opened today with AIA members in attendance.

Through the transformation of the physical space in the ABSC lobby, use of technology and curriculum development, ABSC students will learn about the automotive aftermarket industry and its numerous career opportunities.

The new Aftermarket Business Lounge is a dedicated space for students to work on collaborative projects and to learn more about the automotive aftermarket. Features include a pop-up media screen that can be used for student presentations and demonstrations, interactive touch screen technology loaded with information specific to the aftermarket industry, staged seating, and the capability to host third-party videoconferencing systems.

Jean-François Champagne, AIA President, says the new changemaker space will inspire the next generation of industry leaders and entrepreneurs to shape the sector’s bright and prosperous future.

“AIA Canada and its members are very proud to support Georgian College’s fundraising efforts,” says Champagne. “The Aftermarket Business Lounge in the Automotive Business School of Canada is a wonderful place for future leaders in the Canadian automotive aftermarket industry to come together to learn and work on projects that will change the way the industry does business in the not-so-distant future.”

Georgian President and CEO MaryLynn West-Moynes says the college is lucky to have the Association as a major donor and champion.

“This innovative space was designed to provide maximum flexibility for our students to share their entrepreneurial ideas, socialize and think creatively,” says West-Moynes. “Spaces like this are crucial to the student experience and fostering a sense of community, connectedness and collaboration.”

ABSC student Josephine Duguay says the space is already being well-used.

“The Aftermarket Business Lounge has allowed me and my classmates to work on school assignments in an environment that is a reflection of the industry we’re going into,” says Duguay. “It gives us our own space and the chance to work with each other on problems and case studies specific to the automotive aftermarket industry.”

AIA’s donation was made in support of Georgian’s fundraising campaign, The Power of Education: Transforming the Student Experience.

Since the Automotive Business School of Canada was established almost 30 years ago, the automotive aftermarket has grown into a $19.4 billion industry employing 420,000 people. More and more automotive graduates are seeking careers in the industry and the new Aftermarket Business Lounge will inform students about the many exciting opportunities that exist within it.

Georgian College offers the only Honours Bachelor of Business Administration – Automotive Management degree and Automotive Business diploma in Canada. Graduates of these unique programs secure great jobs in many sectors of the automotive industry, including aftermarket, dealerships, finance and insurance, remarketing, corporate head office, fleet management, marketing and advertising, and event management.



Mark Hall, Georgian College Senior Communications Specialist, 705.728.1968, ext. 1008,

Sara Chenier, AIA Canada Communications Coordinator, 800.808.2920, ext. 233,

About Georgian College

Georgian College - Aftermarket Business LoungeGeorgian’s leadership in co-op, student work experience and entrepreneurship education can accelerate your learning, your career and your future. With more than 125 career-focused programs across seven locations in Central Ontario – Barrie, Midland, Muskoka (Bracebridge), Orangeville, Orillia, Owen Sound and South Georgian Bay (Collingwood) – Georgian has 11,000 full-time students and 28,000 Continuing Education registrations annually and is home to the one-of-a-kind University Partnership Centre. Georgian has been named one of Canada’s Top 100 Employers seven times and one of Canada’s Greenest Employers five years in a row.

About AIA Canada

The Automotive Industries Association [AIA] of Canada is the national trade association that brings together the entire automotive aftermarket supply and service chain. AIA’s mandate is to
promote, educate and represent members in areas that impact the growth and prosperity of the industry. To learn more, please visit, follow @AIAofCanada, or like

[gallery columns="1" size="medium" link="none" ids="8858,8857,8860,8859,8861"]