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Raising the bar in collision repair: Gold Class recognition insights from Ivan Voloshanovskiy

Training has always been a priority for Pinnacle Collision Centre in Winnipeg, Manitoba, where the business earned I-CAR Canada Gold Class recognition in the centre’s first year. Ivan Voloshanovskiy, collision centre manager, sees continuous collision training as a way to ensure professional repair standards build client trust and stay ahead...

Understanding millennial vehicle owners: Key insights for Canadian auto care businesses

In today’s evolving auto care landscape, staying ahead means understanding your customers—especially those who make up the largest share of the car-owning population: millennials. AIA Canada’s Consumer Behaviour Series report, Understanding millennial Canadian vehicle owners, 2024 edition, offers timely insights that can help businesses in the auto care sector better...

The culture shift: Attracting the next generation to auto care

In the latest episode of Curbside Chat, we dive into one of the most urgent challenges facing Canada’s auto care sector: attracting and retaining the next generation of talent. Hosted by Lorraine Sommerfeld, this episode explores the multi-layered issue of recruitment and industry attraction with a panel of experts: Karim...

Why the right to repair needs to be a priority in the new government 

To state that Canadians have had an economically tumultuous start to 2025 would be an understatement. That is particularly the case for the auto care sector, who have been under enormous pressure in the wake of tariffs from the United States. These tariffs have resulted in Canadian manufacturers laying off...

Electric vehicle repair basics: I-CAR Canada’s introduction to complete, safe, quality repairs

Electric vehicles (EVs) are rapidly changing the automotive landscape. As their use grows, so does the demand for technicians who are properly trained to service them. I-CAR Canada offers the “Introduction to electric vehicle service considerations” course to prepare professionals for the unique challenges of EV service and repair. This...

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