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From insight to action: Aligning auto care with Canada’s growing EV market

The continued growth of electric vehicle (EV) adoption across Canada is reshaping the auto care landscape and the expectations and attitudes of vehicle owners. These shifts present strategic challenges and meaningful opportunities for auto care businesses. AIA Canada’s latest Consumer Behaviour series report, Electric vehicle maintenance and repair: Insights from...

Recharging repair: Navigating electric vehicle refinishing

As battery electric powered vehicles gain a larger share of the market, the technology shift from internal combustion engines to high-voltage (HV) batteries may require a different approach for many repair and refinish operations. Longstanding repair procedures may no longer align with the advancements incorporated in new vehicles. One such...

Policy vs. strategy: Rethinking talent strategies in Canada’s auto care sector 

Canada’s auto care sector, like many others, is facing an acute labour shortage. With aging demographics, a shifting technological landscape, and evolving customer expectations, businesses struggle to fill critical roles, from technicians to service advisors. For many, the natural reaction is to look beyond borders, hoping international talent can solve...

Raising the bar in collision repair: Gold Class recognition insights from Ivan Voloshanovskiy

Training has always been a priority for Pinnacle Collision Centre in Winnipeg, Manitoba, where the business earned I-CAR Canada Gold Class recognition in the centre’s first year. Ivan Voloshanovskiy, collision centre manager, sees continuous collision training as a way to ensure professional repair standards build client trust and stay ahead...

Understanding millennial vehicle owners: Key insights for Canadian auto care businesses

In today’s evolving auto care landscape, staying ahead means understanding your customers—especially those who make up the largest share of the car-owning population: millennials. AIA Canada’s Consumer Behaviour Series report, Understanding millennial Canadian vehicle owners, 2024 edition, offers timely insights that can help businesses in the auto care sector better...

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