Data Dilemma: Canadian Consumer Attitudes Toward In-Car Data

One of the things people notice when they get in a new car is the amount of computer technology built into them. Carmakers are cramming more touchscreens, sensors, and other features into vehicles to make driving as effortless and enjoyable as possible.

But the flip side to this technology is that many new cars collect thousands of pieces of data about vehicle diagnostics, driving behaviours, in-car features, and infotainment systems. How much do vehicle owners know about the data their vehicles produce? Do they worry about the amount and types of information their car gathers, and—more importantly—who owns that data?


Park N Fly Benefits

How the program works

  • Members select their departure city from the drop-down menu
    1. Choose Valet or Self-Park where applicable
    2. Enter their outbound and return dates
    3. Click find your rate
    4. The rates will automatically load
    5. Print a copy of the coupon
  • When exiting the lot
    1. Scan the printed Park’N Fly coupon at the Self-Park pay station
  • If members are using a Valet location
    • Hand a copy of the printed voucher to the agent at check-out or give them the discount code 1120313 once the code is entered by the agent the rate will automatically append to the AIA Canada rate program.
  • Discount Code 1120313
  • At check out members simply scan their pre-printed coupon the Valet or Self-Park pay station
  • When exiting the lot
    • Select form of payment
      1. Credit card
      2. Debit card
    • If they have any difficulties simply
      1. Manually enter 1120313 at the pay station and the rate will be applied
    • Scan the Park’N Fly ticket