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(Executive summary) At Your Service: How Do Canadians Select Their Automotive Repair Shop?

Executive summary

A large part of being successful in business is understanding what keeps some customers coming back and what drives others away. Building customer loyalty is key to any business’ long-term survival.

With research showing that retaining an existing client base offers a far better return on investment than acquiring new customers, knowing what Canadian car owners look for in a service provider is of paramount importance. AIA Canada’s latest report, At Your Service: How Do Canadians Select Their Automotive Repair Shop offers key considerations.

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Automotive Industries Association of Canada

180 Elgin Street, Suite 1400
Ottawa, ON K2P 2K3

Toll Free: 800.808.2920
Telephone: 613.728-5821

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info@aiacanada.com

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communications@aiacanada.com

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