Reports

The 2013 Canadian Automotive Aftermarket Demand Study: Unlocking the Industry’s Untapped Potential

In 2009, the Automotive Industries Association of Canada (AIA Canada) commissioned DesRosiers Automotive Consultants (DAC) to explore the issue of underperformed maintenance and develop a model that would calculate the total market value of this neglect in Canada.

In the first study, the model concluded that there was an additional $10.33 billion in potential revenue for the industry lost due to delayed or neglected maintenance. This current publication is the third published issue of AIA Canada’s Canadian Automotive Aftermarket Demand Study.

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How the program works

  • Members select their departure city from the drop-down menu
    1. Choose Valet or Self-Park where applicable
    2. Enter their outbound and return dates
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  • When exiting the lot
    1. Scan the printed Park’N Fly coupon at the Self-Park pay station
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    • Hand a copy of the printed voucher to the agent at check-out or give them the discount code 1120313 once the code is entered by the agent the rate will automatically append to the AIA Canada rate program.
  • Discount Code 1120313
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