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Student Automotive Innovation Challenge 2026 at Georgian College

Student experience sponsorship opportunities

Connect your brand with the next generation of auto care professionals. The Student Automotive Innovation Challenge (SAIC) brings Georgian College students together with educators, employers and mentors from Canada’s auto care sector for a day of networking, career exploration, and an applied student innovation challenge. 

More than 75+ Georgian College students and +30 industry exhibitors are expected to attend. Sponsorship gives your organization direct access to emerging talent while supporting useful, memorable experiences for students throughout the day.

Why Sponsor SAIC?

Choose the opportunity that best supports your talent and brand objectives. Benefits vary by package. Build brand awareness with future automotive professionals

  • Connect directly with students seeking career opportunities
  • Demonstrate your commitment to workforce development
  • Enhance the overall student experience
  • Position your organization as an employer of choice within the automotive aftermarket

Sponsorship opportunities:

Student ‘Welcome Kit’ Sponsor (Exclusive)

Member and IEN: $4,000

Non-member: $5,000

Put your brand directly into the hands of students from the moment they arrive.

As the exclusive Student Welcome Kit Sponsor, your brand will be prominently featured as part of the student arrival experience, creating a direct and memorable connection with future automotive professionals.

  • Exclusive logo placement on every student welcome bag
  • Opportunity to include one AIA Canada-approved branded promotional item or giveaway in every student welcome kit
  • Opportunity to include one AIA Canada-approved branded insert or student resource in every kit
  • Logo and sponsor recognition on the event webpage
  • Sponsor acknowledgement during opening remarks
  • Social media recognition before and/or following the event
  • Recognition in selected student communications
Become a sponsor
Sponsor-provided materials: Promotional items and inserts are subject to AIA Canada approval and must be supplied and delivered by the sponsor by the designated deadline. The sponsor is responsible for all production and shipping costs associated with these materials.

AIA Canada is responsible for the production of all printed and digital materials.

Drive Your Career: ‘Pit Stop Challenge Card’ (Exclusive)

Member and IEN: $3,500

Non-member: $4,375

Turn career exploration into an experience students want to complete.

 As a presenting sponsor, your organization is built into an interactive challenge that encourages students to visit exhibitor booths, learn about employers, and complete the card for a chance to win.

  • Exclusive “Pit Stop Challenge Card presented by” by [Sponsor] naming recognition on challenge materials
  • Logo prominently featured on every printed challenge card
  • Recognition during opening remarks and the prize draw
  • Opportunity to present prizes alongside the YPA Chair and AIA Canada CEO
  • Logo on Pit Stop Challenge signage throughout the Career Showcase
  • Sponsor recognition on the event webpage and AIA Canada social media
  • Opportunity to include one AIA Canada-approved branded promotional item in every student welcome bag
Become a sponsor
Sponsor-provided materials: Promotional items and inserts are subject to AIA Canada approval and must be supplied and delivered by the sponsor by the designated deadline. The sponsor is responsible for all production and shipping costs associated with these materials. AIA Canada is responsible for the production of all printed and digital materials.

Student Automotive Innovation Challenge – Prize Sponsor (6 sponsors)

Member and IEN: $1,000

Non-member: $1,250

Associate your brand with participation and recognition.

As the official prize Sponsor, your brand is recognized alongside the excitement of student participation and prize-winning moments.

  • Recognition as the official Pit Stop Challenge and innovation Challenge Prize Sponsor
  • Logo displayed with prize-related promotions
  • Opportunity to present prizes to student winners
  • Recognition on the event webpage
  • Social media recognition following the event
Become a sponsor

Professional Headshot Portrait Studio (Exclusive)

Member and IEN: $3,000

Non-member: $3,750

Help students put their best professional profile forward.

Help provide complimentary professional headshots that students can use on LinkedIn, resumes and future job applications. Your brand is connected to a practical career resource students can use beyond the event.

  • Exclusive naming rights to the Professional Headshot Portrait Studio
  • Prominent sponsor branding at the photo booth
  • Logo included on digital photo delivery communications
  • Recognition on the event website and selected marketing materials
  • Opportunity to provide branded AIA Canada-approved promotional items in the student welcome kit
Become a sponsor

Lunch Sponsor (Exclusive)

Member and IEN: $3,500

Non-member: $4,375

Keep conversations going over lunch.

Position your brand at the centre of student and industry networking during the Career Showcase lunch.

  • Exclusive sponsor recognition during lunch service
  • Logo displayed prominently in the lunch area
  • Recognition on the event webpage
  • Opportunity to provide branded AIA Canada-approved napkins or table materials
  • Sponsor acknowledgement during lunch announcements
Become a sponsor
Automotive Industries Association of Canada

PO Box 11356 STN H
Nepean, ON K2H 7V1
Canada

Toll Free: 800.808.2920
Telephone: 613.728-5821

General Inquiries
info@aiacanada.com

Media Inquiries
communications@aiacanada.com

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Park N Fly Benefits

How the program works

  • Members select their departure city from the drop-down menu
    1. Choose Valet or Self-Park where applicable
    2. Enter their outbound and return dates
    3. Click find your rate
    4. The rates will automatically load
    5. Print a copy of the coupon
  • When exiting the lot
    1. Scan the printed Park’N Fly coupon at the Self-Park pay station
  • If members are using a Valet location
    • Hand a copy of the printed voucher to the agent at check-out or give them the discount code 1120313 once the code is entered by the agent the rate will automatically append to the AIA Canada rate program.
  • Discount Code 1120313
  • At check out members simply scan their pre-printed coupon the Valet or Self-Park pay station
  • When exiting the lot
    • Select form of payment
      1. Credit card
      2. Debit card
    • If they have any difficulties simply
      1. Manually enter 1120313 at the pay station and the rate will be applied
    • Scan the Park’N Fly ticket