Buying parts and fluids online: A look at consumer automotive e-tailing in Canada


May 31, 2023


1:00 pm
 to 2:00 pm

Eastern Time



About this event

This free webinar will present a compelling story of how small and medium-sized businesses in the auto care industry can further understand their consumers’ preferences and online shopping habits and apply these in their strategic business planning to stay competitive.

AIA Canada has partnered with lead researcher, Rick Nadeau of Quorus Consulting Group and subject matter expert, James Channer of In Motion Brands to present a webinar on the behaviours, attitudes and preferences of Canadian vehicle owners.

Jean-François Champagne, president of AIA Canada will host this webinar. Rick Nadeau will present the findings from the data while James Channer will explain how to use these findings in a way that is meaningful to your shop and auto care business.

This webinar is based on the findings from the upcoming report—Buying parts and fluids online: A look at consumer automotive e-tailing in Canada—which looks at Canadian drivers’ use of online retailers to purchase automotive parts and fluids.

This free webinar is targeted towards businesses in the:

  • Mechanical sector
  • Collision sector
  • Parts supply chain

We invite you to submit questions in advance via your registration as we endeavour to answer them during the webinar.


Please note that the presentation will be in English only and registration is now closed.


For more details on the webinar and the upcoming Buying parts and fluids online: A look at consumer automotive e-tailing in Canada report, please contact the Research team at

Get to know your speakers

Jean-François Champagne, President | Automotive Industries Association of Canada

Jean-François (JF) passionately represents the interests of the Canadian auto care sector in his role as president of the Automotive Industries Association of Canada (AIA Canada). Under JF’s leadership, AIA Canada brings together the entire auto care supply and service chain and equips its members with the tools, skills, profile, and knowledge they need to succeed in a fast-paced, competitive landscape.

Since joining AIA Canada in 2015, JF has focused his efforts on helping guide members and the sector overall on a variety of issues, including electric vehicles (EV), labour sustainability and digital transformation. As a Certified Association Executive (CAE) and a technology visionary, JF leads with a focus on ensuring organizations thrive in the digital age. He is a regular speaker at automotive industry and association-management conferences, where he shares his expertise on the integration of technology in strategic planning to help shape better and stronger organizations.


Rick Nadeau, President | Quorus Consulting Group Inc

Rick Nadeau is the President and founder of Quorus Consulting Group Inc. His 29 years of experience spans every level of the market research supplier spectrum. Since the fall of 2008, Rick has been running Quorus Consulting Group Inc., a Canadian market research consultancy through which he has designed and managed hundreds of quantitative and qualitative studies for clients in Canada and abroad.

Rick holds a Bachelor in Economics from the University of Ottawa and an M.B.A. from Queen’s University.


James Channer, Chief Operating Officer | In Motion Brands (IMB)

James has been creating value for hundreds of businesses in variety of industries for the past 25 years. As Co-founder of In Motion Brands, a leading service organization delivering technology and digital marketing solutions to companies from 1 location to 100’s of locations across North America & Internationally.

James sits on the Automotive Industry Association of Canada Board of Directors, and is the first Black Canadian to do so. He’s a founding member of a leading community Not for Profit for Canadian African Men called The Lions Circle. James is a regular speaker at Industry events and conferences.


Park N Fly Benefits

How the program works

  • Members select their departure city from the drop-down menu
    1. Choose Valet or Self-Park where applicable
    2. Enter their outbound and return dates
    3. Click find your rate
    4. The rates will automatically load
    5. Print a copy of the coupon
  • When exiting the lot
    1. Scan the printed Park’N Fly coupon at the Self-Park pay station
  • If members are using a Valet location
    • Hand a copy of the printed voucher to the agent at check-out or give them the discount code 1120313 once the code is entered by the agent the rate will automatically append to the AIA Canada rate program.
  • Discount Code 1120313
  • At check out members simply scan their pre-printed coupon the Valet or Self-Park pay station
  • When exiting the lot
    • Select form of payment
      1. Credit card
      2. Debit card
    • If they have any difficulties simply
      1. Manually enter 1120313 at the pay station and the rate will be applied
    • Scan the Park’N Fly ticket