Finding purpose, breaking barriers, and leading with confidence in auto care
As part of International Women’s Day 2026, AIA Canada is recognizing women from across the auto care industry, highlighting their experiences, achievements, and successes in their careers. Sonia Bouthillette’s career in the industry did not begin with a long-term plan; instead, it started with an unexpected opportunity that ultimately shaped a career defined by perseverance, self-awareness, and advocacy for women in the industry.
An unplanned start that opened new doors
Sonia often says her start in the automotive industry happened by accident. In 2000, she was working night shifts and weekends at the Montreal Casino when a friend mentioned an opportunity within car dealerships. The motivation was simple and practical: she wanted to see daylight again.
What began as a change in schedule quickly became a career path. A few years later, Sonia joined a buying group for car dealers, which eventually introduced her to the collision repair industry. That transition marked a turning point, allowing her to build experience and establish herself in a sector that would become central to her professional growth.
“I started by accident, but I stayed because I found purpose in the work and the people,” Sonia reflects.
A moment that defined her career
One of the most defining moments in Sonia’s career came when she was told directly that a woman would never be considered for the position she was pursuing. Rather than allowing that comment to discourage her, she used it as motivation to push herself further.
She worked harder, demonstrated her capabilities, and ultimately earned the role. The achievement was not only about the position itself, but about breaking a barrier and proving that determination and competence speak louder than stereotypes. That experience reinforced her belief that persistence is one of the most powerful tools for career advancement.
Recognizing when support is needed
In 2010, she decided to return to university as a way to grow in her career. While balancing family and academia is not always easy, her husband provided great support. Later, when Sonia’s roles evolved and she started to travel more frequently, he continued to be her compass and anchor.
Advocating for fairness
While Sonia has seen progress in the industry, she believes greater salary equity is still urgently needed. She continues to witness women being required to prove themselves before receiving the same compensation as men. In one recent example, a female technician was offered significantly less than a male counterpart with the same level of experience.
For Sonia, fairness and equity are not optional ideals, but essential standards that the industry must continue to address.
Advice for women entering the industry
Sonia encourages women entering auto care to trust themselves and remain focused on their goals. She believes women are just as capable of succeeding, and often excelling, in the industry. She also emphasizes the importance of supporting other women by hiring, promoting, and championing them whenever possible.
Her advice is simple: step forward with confidence, stay focused, and do not allow external noise to derail your path.
About Sonia Bouthilette
Sonia currently serves as vice president of sales and operations, Canada, at Fix Network World. She is known for her resilience, integrity, and commitment to advancing equity and supporting women throughout the auto care industry.