New report: Dealership vs. Independent: How Canadian vehicle owners choose a service provider

April 28, 2022

In the face of competition from dealerships, independent aftermarket businesses need to work hard to build and keep their client base. Knowing what Canadian car owners are looking for in a service provider is key to making the right choices.

Our latest report, Dealership vs. Independent: How Canadian Vehicle Owners Choose a Service Provider, looks at what drives some owners to visit dealerships while others choose independent shops.

Through a survey of vehicle owners, this new report explores the behaviours, attitudes, and preferences of vehicle owners when it comes to choosing their service provider, such as:

  • Owner use of and attitudes towards dealerships versus chains and independent shops.
  • How vehicle owners choose a new chain or independent shop.
  • What builds trust and drives customer loyalty.

The Consumer Behaviour Series helps AIA Canada members stay ahead of the curve, by providing hard data and analysis that allows businesses to make the strategic decisions they need to stay competitive in an ever-changing aftermarket.

AIA Canada members can download their copy of the report at NO CHARGE by signing into their member account.

Non-member price: $199

Not sure if this report is of interest to you? Download the FREE Executive Summary.

For more information, please contact Communications at:

180 Elgin Street, Suite 1400 Ottawa, ON K2P 2K3

1-800-808-2920, ext. 233


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How the program works

  • Members select their departure city from the drop-down menu
    1. Choose Valet or Self-Park where applicable
    2. Enter their outbound and return dates
    3. Click find your rate
    4. The rates will automatically load
    5. Print a copy of the coupon
  • When exiting the lot
    1. Scan the printed Park’N Fly coupon at the Self-Park pay station
  • If members are using a Valet location
    • Hand a copy of the printed voucher to the agent at check-out or give them the discount code 1120313 once the code is entered by the agent the rate will automatically append to the AIA Canada rate program.
  • Discount Code 1120313
  • At check out members simply scan their pre-printed coupon the Valet or Self-Park pay station
  • When exiting the lot
    • Select form of payment
      1. Credit card
      2. Debit card
    • If they have any difficulties simply
      1. Manually enter 1120313 at the pay station and the rate will be applied
    • Scan the Park’N Fly ticket