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Steve Bernard: A story of tires, passion, and generations

Steve Bernard, president of Groupe Robert Bernard, shares his professional journey which began at a very young age installing tires. He held several positions in the family business before taking on leadership, continuing a 75‑year legacy and now involving a fourth generation. Today, the organization has 31 workshops and 680 employees, and...

Student Aftermarket Day 2025: Showcasing the best of auto care  

The 2025 Student Aftermarket Day was a tremendous success! On November 19, 2025, the Automotive Industries Association of Canada (AIA Canada), together with its Young Professionals in the Auto Care Sector (YPA) Committee, hosted a dynamic Career showcase and a series of informative sessions. Students explored an auto care sector...

Turning passion into purpose with Nason Higinbotham

From his early fascination with cars to his current role as vice president of stores for British Columbia, Manitoba, and Ontario at Fountain Tire, Nason Higinbotham’s career is a testament to the power of aligning passion with purpose. Since joining the Young Professionals in the Auto care sector (YPA) Community...

Budget 2025: What it means for Canada’s auto care sector

The 2025 federal budget, tabled by Finance Minister François-Philippe Champagne, marks the first fiscal plan under Prime Minister Mark Carney’s government. Presented amid soft economic growth, rising unemployment, and persistent cost pressures, the budget delivers a mixed picture for Canada’s auto care industry—from mechanical and collision repair to parts, equipment,...

Your customer deserves a choice: Why advocacy benefits drivers too

At its core, the right to repair is not a niche policy issue—it is a fundamental consumer protection. As vehicles become ever more data-driven, control over diagnostic information increasingly resides with automakers. Without intervention, consumers may no longer be able to choose where to service their vehicle and will have...

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