In the face of competition from dealerships, independent aftermarket service providers need to work hard to build and keep their client base. Knowing what Canadian car owners are looking for in a service provider is key to making the right choices.
Part of the 2021-2022 Consumer Behaviour Series, this report titled ‘Dealership vs. Independent: How Canadian Vehicle Owners Choose a Service Provider’, looks at what drives some owners to visit dealerships while others choose independent shops.
How the program works