Understanding Millennials: A Quick Profile of Young Canadian Vehicle Owners 2021-2022

Millennials are an important part of the Canadian economy and are likely to be for the next 40 years. How they approach the maintenance and repair of their vehicles has and will continue to have a major impact on the automotive aftermarket industry for decades to come.

For this latest Consumer Behaviour Series report, we looked at the responses of Canadian vehicle owners between the ages of 24 and 44. We see where they stand on vehicle maintenance, their relationship with their ASPs, and their beliefs are about the right to repair.

We also measure their responses against those of the broader Canadian public. It turns out that millennials are:

  • More likely to feel helpless when bringing in their vehicles for maintenance and repairs.
  • More likely to make online car parts purchases.
  • More likely to engage ASPs through their smartphones.

This report is essential for any business looking to build a larger customer base among millennials.


Park N Fly Benefits

How the program works

  • Members select their departure city from the drop-down menu
    1. Choose Valet or Self-Park where applicable
    2. Enter their outbound and return dates
    3. Click find your rate
    4. The rates will automatically load
    5. Print a copy of the coupon
  • When exiting the lot
    1. Scan the printed Park’N Fly coupon at the Self-Park pay station
  • If members are using a Valet location
    • Hand a copy of the printed voucher to the agent at check-out or give them the discount code 1120313 once the code is entered by the agent the rate will automatically append to the AIA Canada rate program.
  • Discount Code 1120313
  • At check out members simply scan their pre-printed coupon the Valet or Self-Park pay station
  • When exiting the lot
    • Select form of payment
      1. Credit card
      2. Debit card
    • If they have any difficulties simply
      1. Manually enter 1120313 at the pay station and the rate will be applied
    • Scan the Park’N Fly ticket