Even before COVID hit, online purchase rates were on the rise in Canada. Not surprisingly, once the pandemic hit businesses saw a huge increase in the number of consumers prioritizing online shopping.
While this has been a boon for big-name retailers, how has this trend affected the automotive aftermarket? Part of the 2021-2022 Consumer Behaviour Series, ‘E-tailing: Online Shopping of Vehicle Parts & Fluids’ report looks at the effect the pandemic has had on the way Canadian drivers use online retailers to purchase automotive parts and fluids.
Who was more likely to shop online for car parts? What did they buy and where? What did they do with what they bought? We also look at whether these trends are a reaction to the pandemic or if they’re here to stay.
The Consumer Behaviour Series helps AIA Canada members stay ahead of the curve, by providing hard data and analysis that allows businesses to make the strategic decisions they need to stay competitive in an ever-changing aftermarket.
How the program works