The COVID-19 pandemic will go down as a defining moment in history. Efforts to contain the virus’ spread impacted nearly every part of our lives, including our relationships with our vehicles and how we looked after them. The full effect of this on the automotive aftermarket remains to be seen.
AIA Canada’s latest report in the Consumer Behaviour Series looks at the impact of the COVID-19 pandemic. We surveyed 2000 Canadian vehicle owners to understand how COVID-19 affected their behaviours, attitudes, and preferences.
The data in this report is vital to helping your business plan for the future. Canadian consumers have adapted to a “new normal” that looks very different from pre-pandemic times. Knowing what new expectations they have for the businesses they deal with is essential to success in the post-COVID economy.
How the program works