AIA Canada offers various e-publications that relate to the automotive aftermarket industry. AIA publications are available at no cost for members via their member account, otherwise available for purchase to non-members. Please note for purchases that are free, no credit information is required, but you will still need to complete the form to access the resources.
Data Dilemma: Canadian Consumer Attitudes Toward In-Car Data
One of the things people notice when they get in a new car is the amount of computer technology built into them. Carmakers are cramming more touchscreens, sensors, and other features into vehicles to make driving as effortless and enjoyable as possible.
But the flip side to this technology is that many new cars collect thousands of pieces of data about vehicle diagnostics, driving behaviours, in-car features, and infotainment systems. How much do vehicle owners know about the data their vehicles produce? Do they worry about the amount and types of information their car gathers, and—more importantly—who owns that data?