AIA Canada offers various e-publications that relate to the automotive aftermarket industry. AIA Canada publications are available at no cost for members via their member account, otherwise available for purchase to non-members. Please note for purchases that are free, no credit information is required, but you will still need to complete the form to access the resources.
(Executive Summary) Vehicle Owner Attitudes Towards Maintenance and Repair: Views of 2,000 Canadians
Bringing in new customers is essential to growing any business. However, keeping existing clients happy is what makes a business successful in the long run. To generate customer trust and loyalty, aftermarket businesses need to understand what vehicle owners want and expect from their maintenance and repair providers.
The latest report in our Consumer Behaviour Series, Vehicle Owner Attitudes Towards Maintenance and Repair – Views of 2,000 Canadian Car Owners takes an in depth look at the expectations and choices of Canadian vehicle owners, when it comes time to take their vehicle to the shop.