AIA Canada offers various e-publications that relate to the automotive aftermarket industry. AIA Canada publications are available at no cost for members via their member account, otherwise available for purchase to non-members. Please note for purchases that are free, no credit information is required, but you will still need to complete the form to access the resources.
(Executive Summary) Dealership vs. Independent: How Canadian Vehicle Owners Choose a Service Provider
In the face of competition from dealerships, independent aftermarket businesses need to work hard to build and keep their client base. Knowing what Canadian car owners are looking for in a service provider is key to making the right choices.
Our latest report, Dealership vs. Independent: How Are Canadian Vehicle Owners Choosing a Service Provider, looks at what drives some owners to visit dealerships while others choose independent shops.