AIA Canada offers various e-publications that relate to the automotive aftermarket industry. AIA Canada publications are available at no cost for members via their member account, otherwise available for purchase to non-members. Please note for purchases that are free, no credit information is required, but you will still need to complete the form to access the resources.
Product Description
Data Awareness, Ownership & Sharing: Vehicle Owner Attitudes Towards In-Car Data
Most digital devices gather data about how, when, and where we use them. We’ve come to expect that from our phones, but what about from our cars?
Distilling the responses from 2000 Canadian vehicle owners, this report looks at what the average Canadian knows, doesn’t know, and wants to know about the data their vehicle collects.
You’ll get an exclusive look at where Canadian car owners stand on in-vehicle data:
Distilling the responses from 2000 Canadian vehicle owners, this report looks at what the average Canadian knows, doesn’t know, and wants to know about the data their vehicle collects.
You’ll get an exclusive look at where Canadian car owners stand on in-vehicle data:
- What they know about the data their vehicle gathers.
- Who they think should own their vehicle data.
- Who they would share that data with.
- How it affects their choice of aftermarket businesses.
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