New report: Vehicle owner attitudes towards maintenance and repair—Views of 2,000 Canadian car owners

March 17, 2022

Attracting new customers is essential to growing any business. However, keeping existing clients happy is what makes a business successful in the long run as you will generate their loyalty through trust. To generate these key points of a customer relationship, aftermarket businesses need to understand what vehicle owners want and expect from their maintenance and repair providers.

Our latest Consumer Behaviour Series report, Vehicle Owner Attitudes Towards Maintenance and RepairViews of 2,000 Canadian Car Owners takes an in-depth look at the expectations and choices of Canadian vehicle owners, when it comes time to take their vehicle to the shop.

Our survey addressed questions like:

  • What builds the trust that drives customer loyalty?
  • Why do some drivers choose dealerships while others choose independent garages?
  • How well do vehicle owners think they understand their vehicle’s maintenance and how well do they actually understand it?
  • Are vehicle owners keeping up with maintenance and how can you best remind them?

The Consumer Behaviour Series helps AIA Canada members stay ahead of the curve, by providing hard data and analysis that allows businesses to make the strategic decisions they need to stay competitive in an ever-changing aftermarket.

AIA Canada members can download their copy of the report at NO CHARGE.

Non-member price: $199

Download the FREE Executive Summary.


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