(Executive summary) Under the Hood: How Canadians View Vehicle Maintenance and Repair

Executive summary

Do You Understand Your Customer’s Point of View? AIA Canada’s latest report provides valuable insights for automotive service providers.

It is important for any automotive service provider to understand the consumer’s point of view when it comes to maintenance and repair, and how these perspectives differ across market segments. Your next customer might value quality over price, while another could just be looking to pay as little as possible. Understanding these attitudes is instrumental in achieving the ultimate goal: trust and loyalty.

Through a survey of vehicle owners, AIA Canada’s latest report, ‘Under the Hood: How Canadians View Vehicle Maintenance and Repair’ explores behaviours, attitudes and preferences regarding areas related to maintenance and repair such as:

  • How important maintenance and repair is to vehicle owners;
  • How vehicle owners are reminded and would prefer to be reminded of the maintenance their vehicle needs; and,
  • The cost/quality trade-off for specific parts of their vehicle, among many other areas.


Park N Fly Benefits

How the program works

  • Members select their departure city from the drop-down menu
    1. Choose Valet or Self-Park where applicable
    2. Enter their outbound and return dates
    3. Click find your rate
    4. The rates will automatically load
    5. Print a copy of the coupon
  • When exiting the lot
    1. Scan the printed Park’N Fly coupon at the Self-Park pay station
  • If members are using a Valet location
    • Hand a copy of the printed voucher to the agent at check-out or give them the discount code 1120313 once the code is entered by the agent the rate will automatically append to the AIA Canada rate program.
  • Discount Code 1120313
  • At check out members simply scan their pre-printed coupon the Valet or Self-Park pay station
  • When exiting the lot
    • Select form of payment
      1. Credit card
      2. Debit card
    • If they have any difficulties simply
      1. Manually enter 1120313 at the pay station and the rate will be applied
    • Scan the Park’N Fly ticket