AIA Canada offers various publications that relate to the automotive aftermarket industry. AIA publications are available for free for members via their member account, otherwise available for purchase to non-members. Please note for purchases that are free, no credit information is required, but you will still need to complete the form to access the resources.
(Executive Summary) Under the Hood: How Canadians View Vehicle Maintenance and Repair
Do You Understand Your Customer’s Point of View? AIA Canada’s Latest Report Provides Valuable Insights for Automotive Service Providers
It is important for any automotive service provider to understand the consumer’s point of view when it comes to maintenance and repair, and how these perspectives differ across market segments. Your next customer might value quality over price, while another could just be looking to pay as little as possible. Understanding these attitudes is instrumental in achieving the ultimate goal: trust and loyalty.
Through a survey of vehicle owners, AIA Canada’s latest report, ‘Under the Hood: How Canadians View Vehicle Maintenance and Repair’ explores behaviours, attitudes and preferences regarding areas related to maintenance and repair such as:
• How important maintenance and repair is to vehicle owners;
• How vehicle owners are reminded and would prefer to be reminded of the maintenance their vehicle needs; and,
• The cost/quality trade-off for specific parts of their vehicle, among many other areas.
This report is part of the Consumer Behaviour Series that includes other reports (to be released) on the following topics: choosing a service provider, e-tailing, and ownership and sharing of in-vehicle data.
AIA Canada members, grab your copy AT NO COST NOW!
Report is currently available in English only. The French release of the report will be available soon after the release date.