AIA Canada offers various e-publications that relate to the automotive aftermarket industry. AIA publications are available at no cost for members via their member account, otherwise available for purchase to non-members. Please note for purchases that are free, no credit information is required, but you will still need to complete the form to access the resources.
Product Description
What’s in Your Online Cart? A Study of Automotive E-tailing in Canada
The internet and online retailers have changed the way Canadians shop for just about everything. Clearly e-tailing is here to stay, but have Canadian consumers expanded their online shopping habits to include the purchase of vehicle parts and fluids?
In AIA Canada’s latest report, What’s in Your Online Cart? A Study of Automotive E-tailing in Canada, we surveyed over 2,000 Canadian consumers to understand their purchasing behaviours when it comes to their cars and what this means for the aftermarket sector.
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