AIA Canada offers various e-publications that relate to the automotive aftermarket industry. AIA publications are available at no cost for members via their member account, otherwise available for purchase to non-members. Please note for purchases that are free, no credit information is required, but you will still need to complete the form to access the resources.
Product Description
(Executive Summary) At Your Service: How Do Canadians Select Their Automotive Repair Shop?
A large part of being successful in business is understanding what keeps some customers coming back and what drives others away. Building customer loyalty is key to any business’ long-term survival.
With research showing that retaining an existing client base offers a far better return on investment than acquiring new customers, knowing what Canadian car owners look for in a service provider is of paramount importance. AIA Canada’s latest report, At Your Service: How Do Canadians Select Their Automotive Repair Shop offers key considerations.
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