AIA Canada offers various e-publications that relate to the automotive aftermarket industry. AIA publications are available at no cost for members via their member account, otherwise available for purchase to non-members. Please note for purchases that are free, no credit information is required, but you will still need to complete the form to access the resources.
(Executive Summary) At Your Service: How Do Canadians Select Their Automotive Repair Shop?
A large part of being successful in business is understanding what keeps some customers coming back and what drives others away. Building customer loyalty is key to any business’ long-term survival.
With research showing that retaining an existing client base offers a far better return on investment than acquiring new customers, knowing what Canadian car owners look for in a service provider is of paramount importance. AIA Canada’s latest report, At Your Service: How Do Canadians Select Their Automotive Repair Shop offers key considerations.