AIA Canada offers various e-publications that relate to the automotive aftermarket industry. AIA publications are available at no cost for members via their member account, otherwise available for purchase to non-members. Please note for purchases that are free, no credit information is required, but you will still need to complete the form to access the resources.
Product Description
Understanding Millennials: A Quick Profile of Young Canadian Vehicle Owners
AIA Canada’s research report, Understanding Millennials: A Quick Profile of Young Canadian Vehicle Owners, takes a deep dive into the practices and attitudes of this demographic when it comes to vehicle ownership, maintenance and repair, how they use online shopping, and their views about the data their vehicles generate.
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