International Women’s Day 2024: Driving success and inclusivity in today’s auto care industry 

March 8, 2024

AIA Canada is thrilled to recognize and celebrate International Women’s Day 2024, a day dedicated to celebrating the remarkable achievements of women, raising awareness about women’s equality, and advocating for positive changes to advance gender equality.  

While we take the time to celebrate the accomplishments of women in the auto care industry, it is equally as important to recognize there is still work to be done in fostering inclusivity and attracting and retaining women within the sector. 

In a historically male-dominated field, the auto care industry is undergoing a transformative shift with more women taking on influential roles. As the industry landscape evolves, the workforce’s composition is diversifying, with women playing pivotal roles in all facets of the business. Women in auto care are technicians, parts suppliers, insurers, executives—and are excelling in their roles because of their passion and unique perspectives. 

As the industry increasingly values the importance of diversity and inclusivity, various initiatives are being implemented to provide support and encouragement for women pursuing careers in auto care. AIA Canada remains committed to driving positive change and creating an environment where every individual can contribute to the industry’s success. 

This International Women’s Day, AIA Canada is highlighting eight remarkable women from across the country who have carved themselves successful careers in the industry. These women have not only overcome challenges, but have also become inspirational figures, encouraging more women to join and thrive in the auto care sector. 

Trista Anger

“…This industry does present a plethora of opportunities with definitive room for increased representation by women…” Read more

Rosallie Papa-Reid

“…I am thankful that my employer has been at the forefront of diversity, equity and inclusion (DEI), championing women in insurance, and investing in us…” Read more

Élisabeth Lambert

“…Lambert is proud to say that she has seen an increase in women coming into the industry because there has been more promotion and education about career opportunities across different schools…” Read more

Cecile Bukmeier

“…I was questioned as to why I wanted to work in the shop environment and if I could handle the labour involved. I was told that I would make people uncomfortable if I worked in the back…” Read more

Debi McCarthy

“…Challenging stereotypes and paving the way for future generations of women in the automotive industry is one of the most rewarding aspects of my work…” Read more

Kulsoom Khan

“…I hope that women have the opportunity to see how much potential there is in the automotive world. The industry is changing at such a fast pace, and there are so many ways to be involved…” Read more

Shannon Tardiff

“…Seeing more women working in this industry is heartening, and I am humbled by the opportunity to mentor and elevate them…” Read more

Shannon Spano

“…I feel very fortunate to work with such talented women in our organization and I see many strong examples of their leadership, perspectives, and talent—both internally and in the marketplace with our customers…” Read more

AIA Canada knows the importance of promoting diversity, equity, and inclusion in the auto care sector. At the AIA Canada National Conference 2024 edition, we will provide a session for women in the auto care sector, highlighting the importance of creating an inclusive environment, and providing a blueprint on how to attract and retain women in the industry. The Conference takes place April 23-24, 2024, in Toronto, Ontario. We encourage all to attend.   


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