Reports

Data Dilemma: Canadian Consumer Attitudes Toward In-Car Data

One of the things people notice when they get in a new car is the amount of computer technology built into them. Carmakers are cramming more touchscreens, sensors, and other features into vehicles to make driving as effortless and enjoyable as possible.

But the flip side to this technology is that many new cars collect thousands of pieces of data about vehicle diagnostics, driving behaviours, in-car features, and infotainment systems. How much do vehicle owners know about the data their vehicles produce? Do they worry about the amount and types of information their car gathers, and—more importantly—who owns that data?

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How the program works

  • Members select their departure city from the drop-down menu
    1. Choose Valet or Self-Park where applicable
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    • Hand a copy of the printed voucher to the agent at check-out or give them the discount code 1120313 once the code is entered by the agent the rate will automatically append to the AIA Canada rate program.
  • Discount Code 1120313
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