You are a vehicle repair shop owner confident about your technicians and the service you provide. However, lately, you have been noticing that the number of cars coming to your shop has been dwindling year after year. Is it the dealerships that are taking away the bulk of servicing jobs or is it the rise of the eager D-I-Y-ers who are eating away your business?
This report attempts to answer such questions by approaching the subject of vehicle repair and maintenance from a grassroots level. It explores the behaviours and attitudes of car owners towards vehicle maintenance and repair (M&R); how much priority they assign to M&R; whether a maintenance schedule is followed; the role of dealerships; and more.
Offering insights into the minds of 2000 Canadian car-owners, this report is part three of the Consumer Behaviour Series:
E-tailing: Online Shopping Habits of Canadian Car Owners
Car Care Information: What Media Channels Are Canadians Using?
Repair and Maintenance – Views of 2,000 Canadians
Connected Car: What Data is Your Car Generating?
How the program works