The Innovation in Automotive Training promotional kit has been created to provide you with the tools and messaging to promote the Innovation in Automotive Training program to your networks. As active AIA Canada members, you are all representatives of our initiatives. Your participation and support in getting the word out is crucial to reaching as many industry professionals as possible.
For any inquiries or feedback regarding the promotional kit, please contact communications@aiacanada.com.
Good to know about the program:
- Program name: Innovation in Automotive Training
- Campaign landing page (for hyperlinking): https://www.aiacanada.com/innovation-in-automotive-training/
- Custom URL to use if mentioned in interviews or in writing on collateral: ev-training.ca
Social media assets
Help us spread the word about the Innovation in Automotive Training program through the help of your personal and professional social media channels.
The assets below can be used on LinkedIn, Facebook and X (formerly Twitter). From profile banners or in individual posts imagery that can be used on both personal and professional channels, and social media caption templates, you are well equipped to promote this program to your network.
Guidelines to keep in mind:
- Asset names for the profile banners identify the channel they can be used on. Should you try to use a LinkedIn banner on X or Facebook, you may look at overly pixelated imagery as a result of different image size specifications required per social media platform.
- Feel free to put your own spin on the social media caption templates to reflect your brand voice, just ensure the messaging remains correct and consistent.
- Tracked destination links in the social media caption templates are made specifically for their own individual channels. For instance, if you use a LinkedIn tracked destination link for Facebook, it will skew the data collection for our promotional traffic analysis. Please ensure you use tracked destination links on the correct channel for best data representation.
Personal profile banners
Social media caption templates
Social media post imagery
Email assets
Help us spread the word about the Innovation in Automotive Training program with email newsletters.
With these email templates, you can choose between corporate or one-to-one personalized style formats.
The corporate style email templates can be used in a newsletter format for a general audience subscribed to receive e-communications from your business.
The one-to-one style email templates are written in a personalized manner.
Guidelines to keep in mind:
- Copy and paste these templates—whichever one you choose—when sending out the emails. If necessary, you can put your own spin on these emails to reflect your brand voice as long as the messaging remains correct.
- Please note, mentions of the Government of Canada and the Government of Ontario are mandatory and must remain included in all email communications.
Print assets
Help us spread the word about the Innovation in Automotive Training program with posters.
These posters include QR codes for people to scan and easily access all the necessary information about the Innovation in Automotive Training program.
Key guidelines to keep in mind:
- Posters are to be printed on letter size paper and printed in colour. Two variations of have been created, one of which requires less coloured ink.
- Should you choose to go to a professional printer, AIA Canada will not be responsible for any fees incurred.
- Posters are not to be shared digitally as attachments or imagery in digital channels for promotional purposes.
- The QR codes on the posters are used for print assets only. If you would like to include an asset in a presentation, please let us know and we will provide you with the appropriate one.
General posters
Conestoga College posters
Fanshawe College posters
Mohawk College posters
St. Lawrence College posters
Questions?
For access to the Automotive Industries Association of Canada brand guidelines and logo files, please consult our media kit.
For any inquiries or feedback regarding the promotional kit, please contact communications@aiacanada.com.